We are seeking a Product Marketing Manager responsible for driving growth of Squarespace Domains, one of Squarespace's most important products. As Squarespace Domains Product Marketing Manager, you'll play a critical role in the launch and promotion of new features within our domain registration and management platform. You'll own the voice of the product, crafting messaging that resonates with our target audiences and increases adoption. Collaborating with different teams, you'll ensure our new features are used to their full potential.
For over a decade Squarespace has helped not only define the progression of web design, but has made it accessible to anyone with an idea or passion. We're seeking a Product Marketing Manager with a genuine passion for design and a commitment to helping our customers succeed.
You'll work hybrid in our New York City headquarters and report directly to the Associate Director of Product Marketing (Consumer Products).
You'll Get To… Develop and implement go-to-market strategies for new Squarespace Domains features. This includes defining target audiences and positioning, creating messaging, and developing integrated launch plans across owned, earned, and paid channels.
Collaborate with the Product team to understand new features and develop marketing materials. You'll translate technical specifications into easily digestible stories that highlight the value proposition for our customers.
Oversee the creation and execution of GTM/launch campaigns, including website updates, blog posts, social media content, email marketing, and press releases. You'll measure the success of these campaigns (in partnership with the Marketing Analytics team) and optimizing them for maximum impact.
Manage the ongoing promotion of new features through customer education initiatives. You'll ensure users are aware of and empowered to use the full potential of new features.
Collaborate with the Market Research and Customer Insights team to conduct market research and competitive analysis to inform product roadmap and marketing strategies. You'll stay ahead of industry trends and identify opportunities to differentiate Squarespace Domains from the competition.
You'll craft messaging for both technical and non-technical audiences. You'll also track and interpret marketing data.
Partner with other marketing teams and the creative team on different initiatives and campaigns. This includes collaborating on integrated product launches and brand awareness efforts.
Work with our internationally-focused marketing partners to advocate for locally relevant product updates to give customers around the world the best possible experience.
What We're Looking For 5+ years of experience in product marketing, within the technology or SaaS industry
Experience launching and promoting new products or features
Comprehensive understanding of digital marketing channels, including content marketing, social media, email marketing, and paid advertising
Knowledge of the web hosting and domain registration landscape, including current trends and competitive analysis
Passion to empower creators and entrepreneurs to build their online presence
Experience working with website builders or content management systems
Experience managing product documentation and collateral
Passion for design and user experience
Benefits & Perks A choice between medical plans with an option for 100% covered premiums
Fertility and adoption benefits
Access to supplemental insurance plans for additional coverage
Headspace mindfulness app subscription
Retirement benefits with employer match
Flexible paid time off
Up to 20 weeks of paid family leave
Equity plan for all employees
Pretax commuter benefit
Education reimbursement
Employee donation match to community organizations
6 Global Employee Resource Groups (ERGs)
Dog-friendly workplace
Free lunch and snacks
Private rooftop
Cash Compensation Range: $105,500 – $170,200 USD The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.
About Squarespace Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers .
Our Commitment Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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