.Tock's marketing team is looking for a B2B Performance Marketing Manager to help us achieve our goals of building brand awareness and driving new customer acquisition.The marketing team's mission is to communicate the value that Tock provides to the hospitality industry, engaging and expanding our customers through story-telling and customer-centric marketing programs. We are a dynamic team that excels at creative ingenuity to achieve results.As an important member of the B2B growth marketing team, you will build a digital marketing strategy and accelerate new customer acquisition through paid and organic digital channels. You will develop tests to improve conversion rates, build reports, track results, analyze paid media reporting, and improve campaigns to create efficiency.You will report directly to the Senior Manager, Growth Marketing and your workplace type may be hybrid or remote.You'll Get To...Be the primary owner for managing Tock's acquisition marketing channels and programs which include; SEM, programmatic, content syndication, paid social, direct buy/co-marketingWork in collaboration with the Senior Manager, Growth Marketing as well the Creative and Sales teams to coordinate demand generation strategy development activitiesOversee the daily management of programs, including launching, reporting, experimenting, and optimizing campaigns and platform bid strategiesManage audience development and segmentation using both 1st and 3rd party market, vertical, and product-level user dataPartner with internal content and graphic design teams to build collateral (content, landing pages, banner ads) that powers demand gen campaigns and programsManage digital marketing budget and demonstrate a deep appreciation for spend effectivenessAnalyze channel, campaign, and program performance to identify optimization opportunitiesDeliver campaign results to leadership and other team members, explaining the drivers of over/underperformanceInform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting optionsEnsure campaign tracking and reporting dashboards are up to dateMonitor organic search and make recommendations on how to improve resultsWho We're Looking For5+ years of related, hands-on experience in B2B demand generation or paid acquisitionAdvanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategiesExperience with programmatic, display and content syndication vendorsProject management skills and attention to detailExperience making data-driven decisions while managing changing prioritiesExperience using tools like Google Analytics and LookerModerate proficiency in tools like HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce