Enkonix is looking for an experienced Product Marketing Manager who is passionate about driving brand growth and has a track record of creating impactful marketing strategies across global markets. Requirements: 5+ years of experience in product marketing, preferably in a fast-paced startup or venture studio environment for digital products Proven experience of working with different digital marketing channels and strategies for PPC, SEO, social media, and email marketing with the positive ROMI Solid experience in conducting market pre-research and research of the new product ideas Experience with various research methodologies and tools (paid per click, organic search, and social media traffic analysis, competitive analysis) Solid experience with Google Analytics, SEMrush, SimilarWeb, Ahrefs, HotJar and/or similar tools Proficiency in data analysis and visualization tools Exceptional communication, leadership, and collaboration skills to work effectively with cross-functional teams Enkonix conditions and benefits: 5-day working week from Monday to Friday Office in Lisbon, 4 days a week is a must — Wednesday can be a remote day Relocation after the end of probation if you are not in Lisbon but are okay with moving. Relocation package included 8-hour working day, which starts at 9:00 (Lisbon time) Compensation for payment of income tax in the amount of 5% Paid vacation — 18 working days per year Paid unlimited sick leaves Performance review twice a year with goals check every 2 months Personal MacBook for work or BYOD compensation Partial English, sport and education reimbursement Career development, knowledge sharing, and training opportunities Friendly teammates and corporate social events Support with personal projects and opportunities to take new roles & responsibilities Responsibilities: Conduct comprehensive pre-research and research to identify and validate new product ideas and market opportunities, including market analysis, competitor research, and consumer insights for B2B and B2C markets Define product positioning, messaging, and unique selling propositions Collaborate with design and content teams to create impactful marketing materials and assets Develop and implement multi-channel marketing campaigns designed to maximize ROMI, leveraging data-driven optimization techniques Managing marketing budgets and resource allocation for various campaigns Lead the planning and execution of the marketing strategies with various marketing channels Monitor and analyze product marketing performance metrics (CPA, ROI, ROMI, etc), providing regular reports and recommendations Design, implement, and analyze customer surveys to gather valuable feedback on products, user experience, then refine product positioning #J-18808-Ljbffr
