Lead User Acquisition Manager

.Social Discovery Group (SDG) is a global technology company that builds apps at the intersection of dating, social, and entertainment. The company's portfolio includes 70 social discovery platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund.More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many.SDGinvests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, RAW, EVA AI, Clubhouse, Magnet, Woebot, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.Our digital nomad team of more than 1200 professionals works all over the world. Together, we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfil their needs for communication and attention from other people and artificial life forms.Our teams of digital nomads live and work remotely from Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Japan, Australia, Poland, Israel, Turkey, Latvia and many others. We are looking for a User Acquisition Lead/ Head to work with our Core products. Your main tasks will be: Developing and executing user acquisition strategies to drive growth and improve user engagement for our web and mobile products with the main focus on Facebook, Google, TikTok, etc.; Managing work on the purchase of traffic, the introduction of advertising, and A / B testing of creatives on channels; Working closely with cross-functional teams, including Product, Analytics, Design, Creative, and Engineering, to optimize user acquisition campaigns and ensure the highest possible ROI; Tracking campaign performance indicators and assessing their success by KPI; Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points; Actively contribute to team discussions, initiatives, and knowledge sharing