Tock's marketing team is looking for a B2B Performance Marketing Manager to help us achieve our goals of building brand awareness and driving new customer acquisition.
The marketing team's mission is to communicate the value that Tock provides to the hospitality industry, engaging and expanding our customers through story-telling and customer-centric marketing programs. We are a dynamic team that excels at creative ingenuity to achieve results.
As an important member of the B2B growth marketing team, you will build a digital marketing strategy and accelerate new customer acquisition through paid and organic digital channels. You will develop tests to improve conversion rates, build reports, track results, analyze paid media reporting, and improve campaigns to create efficiency.
You will report directly to the Senior Manager, Growth Marketing and your workplace type may be hybrid or remote.
You'll Get To… Be the primary owner for managing Tock's acquisition marketing channels and programs which include; SEM, programmatic, content syndication, paid social, direct buy/co-marketing
Work in collaboration with the Senior Manager, Growth Marketing as well the Creative and Sales teams to coordinate demand generation strategy development activities
Oversee the daily management of programs, including launching, reporting, experimenting, and optimizing campaigns and platform bid strategies
Manage audience development and segmentation using both 1st and 3rd party market, vertical, and product-level user data
Partner with internal content and graphic design teams to build collateral (content, landing pages, banner ads) that powers demand gen campaigns and programs
Manage digital marketing budget and demonstrate a deep appreciation for spend effectiveness
Analyze channel, campaign, and program performance to identify optimization opportunities
Deliver campaign results to leadership and other team members, explaining the drivers of over/underperformance
Inform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting options
Ensure campaign tracking and reporting dashboards are up to date
Monitor organic search and make recommendations on how to improve results
Who We're Looking For 5+ years of related, hands-on experience in B2B demand generation or paid acquisition
Advanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategies
Experience with programmatic, display and content syndication vendors
Project management skills and attention to detail
Experience making data-driven decisions while managing changing priorities
Experience using tools like Google Analytics and Looker
Moderate proficiency in tools like HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce.com
Understanding of multi-touch attribution models and data ideal
Desire to build knowledge around marketing principles, media strategies, and implementation tactics
Experience managing large media budgets and multi-channel paid marketing campaigns
Experience implementing campaigns with speed and efficiency
Benefits & Perks A choice between medical plans with 100% covered premiums
Flexible paid time off
401k with employer match
Paid parental leave
Fertility and adoption benefits
Education reimbursement
Pretax commuter benefits
Employee Assistance Program
Charitable donation match
6 Global Employee Resource Groups (ERGs)
Cash Compensation Range: $97,000 – $125,000 USD The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Tock employees are eligible to receive equity in the company as part of their total compensation.
Tock's Growth Awarded Fast Company's "Most Innovative Companies" in 2021
Awarded Built In's "Best Places to Work" in 2020, 2021, 2022, and 2023
Awarded America's Hottest Brands of 2020 by AdAge
Won Chicago Tribune's "Game Changer" Award for industry innovation
Reached a global customer base of 30 countries operating in 200+ cities
Processed over $1 billion in prepaid reservations
Named one of 2019's 50 Startups to Watch
Featured in: New York Times, Bloomberg, GQ, Vice, Wired, Food & Wine, Eater, Skift Table, Chicago Tribune, Crain's Chicago Business, New York Post, and more
About Tock Tock is the all-in-one system for reservations, takeout, delivery, and events. We are changing the way restaurants, wineries, and culinary event organizers run their business and how guests explore, discover, and book at these places all around the globe.
About Squarespace Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers .
Our Commitment Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Tock, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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