Brand Specialist

Barkyn delivers health and happiness to pet families around the world. Our mission is to impact an important part of dog families' lives by giving them more years, more joy, and a deeper bond. We're changing the pet market and how e-commerce should feel: human, personalized, and beautiful. We were considered one of Europe's Top 100 Startups by Wired, Top 50 Technology Fast by Deloitte, and a success case by Web Summit. THE ROLE We're creating a loved brand in Europe, and this is where your story begins! As the Brand Specialist, you will be a part of the Brand team, and play a pivotal role in helping increase our brand awareness and message consistency across all communication channels. Specifically, we expect you to: Support in the execution of PR strategies and media relations. Support in the execution of offline opportunities. Manage and coordinate all the needs to successfully accomplish photoshoots. Manage internal copywriting requests with our network of freelancers. Seek new channels and activities to deliver brand-led growth. Support in market research and competitive analysis. Act as a brand guardian giving feedback on assets produced by our internal & external teams, and creating messaging guidelines to ensure consistency. MANDATORY REQUIREMENTS Minimum 4 years of brand experience. Experience in DTC businesses. Minimum 2 years at a medium-sized startup in the recent past, ideally at a scale up journey. Past hands-on experience with public relations. An eye for impactful design and copywriting, with the ability to give constructive feedback. Comfortable in high-pressure and high-stakes environments. Able to operate independently in ambiguous situations. Strong analytical mindset and problem-solving skills. BROWNIE POINTS Experience in a DTC subscription service. Experience with influencers or high-profile celebrities. #J-18808-Ljbffr