We are recruiting a Trade Marketing Manager to lead Trade Marketing department in a FMCG lead company, based in Algarve, in Albufeira City.
This person will have as main responsibilities:• Define and implement the trade-marketing strategies to win with customers in channels: ON, OFF and e-commerce;• Manage, planning and execution commercial calendar and orchestrates all activities at point of sales ensuring effective visibility and promotion and wining mix of brand & category activity to drive business performance within customers;• Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standard/Guidelines and monitor and evaluates in-store execution compliance against pre-defined KPIs (perfect store);• Ensure innovation launching phases;• Supports negotiations on key customers by developing and providing succinct category stories/presentation for key accounts and field sales teams;• Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;• Lead trade marketing team;• Manage Trade Marketing budget;• KPIs analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives;• Monitors and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions;• Define and develop a complete catalogue of POS materials to support brands and sales;• Close cooperation with marketing, sales & digital;• Gathering information via market via market visits and data analysis. Understanding and analysis of the sector, competitive positioning of the brand with the need of the customer;• Build and maintain business relationships with strategic customers group, trade associations and key opinion leaders;• This role requires also frequent interactions both in-house (with multi-functional team) and externally (with agencies, suppliers). Also, frequent visits to POS and partners.
Profile:• Business Administration degree.• More than 5 years experience in a Trade Marketing management, Marketing management and/or Sales, with strong passion for FMCG;• Ideally with Marketing and/or Sales background;• Fluent in English; Portuguese and other Languages;• Proactive, business oriented, growth mindset and detailed oriented;• Creative;• Finance acumen and negotiation skills;• Solid team member with excellent interpersonal skills and ability to develop strong relationship with colleagues and partners;• Capacity to work under pressure in a changing environment and to manage unexpected challenges
If you believe you have the desired profile, please send your CV.
Tipo de oferta: Full-time
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