Shopper Marketing Manager
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
Identify category trends/key growth levers and define the category vision, together with Marketing team
Analyze shopper dynamics and define shopper marketing strategy per client
Develop assortment & shelf strategy / planograms recommendation for trade partners
Work on category management projects with key Clients; steer project implementation & follow-up on results
Guarantee innovation listing & shelf-visibility in launch momentums
Collaborate with Marketing, NRM and Sales team to develop and implement sales promotion / activation in clients
Support Field Team with Shopper / Category intel and shelf guidelines
Support Merchandising Team with layout guidelines on extra- visibility placements
YOUR SKILLS
Min. 2 – 3 years of experience in Shopper Marketing / Category Management
Educational Background related to Business Administration and Economics
Fluent Portuguese and English
Analytical thinking
Strong presentation and communication skills
Ability to negotiate / deal with stakeholders
Good attitude and entrepreneurial mindset
Location: Lisbon or nearby based
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24071879
Contract & Job type: Regular - Full Time
Contact information for application-related questions: ******
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
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