.JOIN EXPATRIO Expatrio is an ambitious Berlin-based start-up in the field of Fintech and Edtech and currently has a vacancy for the position as Senior Performance Marketing Manager (f/m/x) Our goal is to make life much easier for international students coming to Germany. If this sounds interesting, then continue reading! YOUR ROLE Performance marketing strategy development: You define and evolve our performance marketing strategy in alignment with our overarching business plan, ensuring it drives key objectives and targets effectively. Budget management and media planning: You manage budget allocation and conduct thorough media planning for key markets, optimizing resources to maximize ROI. Scaling performance across ad platforms: You scale performance efficiently across several ad platforms such as Google and Meta, expanding reach and driving conversions while maintaining cost-effectiveness. Performance tracking and measurement: You create the necessary tracking to ensure the accurate measurement of channel performance, regularly analyzing data to identify opportunities for optimization and growth. Ad creative performance improvement: You test and improve ad creative performance in partnership with our designer, conducting A/B tests and iterating based on performance data. Testing new marketing channels: You regularly test new performance channels to identify what to add to the channel mix long-term. YOUR PROFILE At least 5 years' of B2C experience in a multi-channel performance marketing role (startup experience is highly valued) Possesses a thorough understanding of the Google Ads and Paid Social landscape, and granular-level campaign management across global markets Strong analytics skills, with experience using GA4 to gain insights to scale performance Experience using Google Tag Manager for web tracking is a bonus Experience with data analytics tools such as Looker Studio or Tableau Clear and structured communicator A problem solver, with the ability to identify an issue, as well as propose and implement solutions A high attention to detail A continuous learner who regularly stays on top of the latest trends in performance marketing and marketing technology A native English speaker, or the equivalent. Any other language is a plus WHY EXPATRIO? Hybrid working style: You are welcome to work in a hybrid model (either from home or our office in the heart of Berlin, close to the U Rosenthaler Platz). Work setup: We provide you with a complete remote office set-up. This includes a height-adjustable desk, chair, subsidy for using your internet in the remote office and a laptop (Apple or Windows). Flexible work: Working according to an unflexible work plan? We don't think that's timely anymore! With us, you have the opportunity to work flexible. Personal development: At Expatrio you will also receive a budget to constantly develop yourself and your skills