Performance Marketing Manager

Detalhes da Vaga

.THE CARWOW GROUP Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer. What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. ABOUT THE ROLE As a Paid Search Manager, you'll be a key player in driving our growth strategy through effective paid search and performance-based advertising campaigns. You'll be responsible for the success of our paid search initiatives, including Google Search, Microsoft, Performance Max, and Vehicle Ads. Your role will involve strategic thinking, data-driven decision-making, and a commitment to staying ahead of industry trends. WHAT YOU'LL DO Campaign Management and Optimisation: Oversee and optimise paid search campaigns across Google and Microsoft Ads. Data-Driven Decision Making: Analyse campaign performance metrics to identify opportunities for improvement and make data-driven recommendations to enhance performance. Strategic Thinking: Contribute to the development and execution of our overall growth strategy, focusing on paid search and performance-based campaigns. Cross-Functional Collaboration: Work closely with local market teams, brand, and marketing analytics to ensure alignment and maximise campaign effectiveness. Innovation: Identify and test new opportunities and technologies to stay ahead of industry trends and drive growth. Stakeholder Management: Build and maintain strong relationships with key stakeholders, including senior leadership, marketing teams, and cross-functional departments. Effectively communicate campaign performance, strategies, and insights & recommendations. WHAT YOU'LL NEED At least 3 years proven experience in managing and optimising paid search campaigns, with a strong understanding of Google Ads and Microsoft Ads. Proficiency in data analysis tools such as Excel, Tableau, or SQL. Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams. A proactive and self-driven mindset, with the ability to work independently and as part of a team. Experience with Performance Max campaigns or Vehicle Ads is a significant advantage


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