As a Product Marketing Manager at CoreMedia, you'll play a critical role in developing and executing go-to-market strategies for new features, releases, and updates across our products. You'll be responsible for translating complex technical features into clear, customer-centric value propositions, empowering both sales teams and customers. Your mission is to craft compelling messaging that resonates with key audiences and drives product adoption, revenue growth, and brand awareness.Experience: 3-5+ years of experience in product marketing, ideally within SaaS, cloud computing, or IT management industries.Product Development: At least 2 years of hands-on experience developing SaaS products.Product-to-Market Strategy: Develop and execute product positioning and messaging that resonates with target markets while leading product launches and collaborating with sales and marketing for successful execution of go-to-market strategies for SaaS or cloud-based products.Market Research & Competitive Analysis: Conduct comprehensive market research to understand customer needs and industry trends, while monitoring competitors to inform product strategy.Cross-functional Collaboration: Work closely with cross-functional teams, including marketing, sales, and customer success, to ensure alignment on product vision, messaging, and go-to-market plans. Enable sales teams with training, collateral, and product insights for seamless execution of product launches and campaigns.Data-Driven Product Strategy: Define and track KPIs to measure product success, such as customer acquisition, retention, and market share, while utilizing customer feedback and data insights to drive continuous product improvements.Strategic Thinking & Roadmap Alignment: Ensure the product roadmap aligns with market needs and company goals by identifying new market opportunities and developing effective entry strategies to capitalize on them.Marketing Materials: Demonstrated experience in creating impactful marketing materials (e.g., white papers, case studies, blog posts, videos) to communicate product benefits and real-world use cases.Sales Support: Ability to develop tools and resources for sales teams, including battle cards, pricing and packaging strategies, and product demos to enhance customer engagement.Communication Skills: Exceptional written and verbal communication skills, with a talent for creating messaging that aligns with customer needs and business goals.Data-Driven Mindset: Use metrics to track performance and optimize future marketing efforts.Problem-Solving and Agility: Demonstrate strong creative and analytical problem-solving skills, with a passion for continuous improvement and innovation, while quickly adapting to changing market conditions and customer demands to enhance product development with innovative, market-driven ideas.Bonus Points Experience in the CMS, DXP, or Digital Marketing industry is highly desirable!Familiarity with agile software development. A hybrid working model (remote + office).Flexible working hours to promote work-life balance.An onboarding program to guide you through all the company's departments.Several amenities and perks that foster a positive work environment.A unique office space in the historical center of Porto.The advantages of a large corporation with the friendly, informal culture of a smaller company.A commitment to your development (we enjoy sharing and learning), with a career plan and regular feedback (regular 1-1 meetings and performance reviews).Health insurance to support your well-being