Job Description:
Unilabs is on the lookout for an exceptional Product Manager with a specialization in IVD to join our vibrant Global Commercial team.
Responsibilities: Understand market needs based on global strategy / FFU / research:
Gather countries inputs on product priorities (FFU).
Lead global product market research.
Create global Campaigns & Value propositions:
Define global disease journey's priorities for B2B.
Define global toolkit deliverables for B2B and B2C/DTC.
Create toolkit assets and content.
Define the global value proposition of IVD for B2B.
Winning Global 'Ignite' portfolio:
Define global ignite portfolio for DTC & B2B.
Define product innovation masterplan.
Lead the business case for new product innovation.
Deploy / train local teams on:
New global Campaign.
New value proposition.
New Product launches.
Tracking / results:
Track results on Campaigns & product launches.
Competitive intelligence:
Be up to date on offering from competitors across markets.
Requirements: Partner with local markets (interpersonal skills).
Market research (agency support covers gap).
Understand product/diseases (technical knowledge).
Define key deliverables for B2B (experience in B2B).
Content creation as medically compliant as possible (technical knowledge).
Deep understanding on Doctor's needs (IVD experience, sales experience).
Built a business plan with multifunctional team (analytical, writing, interpersonal, planning & organization skills).
Deployment or training local teams (technical knowledge, presentation skills).
Technical content to be shared with local teams (technical knowledge).
Analyse results & get valuable insights (analytical skills).
Understand IVD product details & differences (technical knowledge).
Background: biology / biochemical - someone that understands our products (not medical as we do not want to create a parallel medical team).
Experience in B2B and/or sales relationship with practitioners.
Experience on building content.
Experience on deployments or team training.
Experience in IVD is essential.
High level of English.
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