Product Manager - Ivd

Unilabs is on the lookout for an exceptional Product Manager with a specialization in IVD to join our vibrant Global Commercial team.

Responsibilities Understand market needs based on global strategy / FFU / research.
Gather countries inputs on product priorities (FFU).
Lead global product market research.
Create global campaigns & value propositions.
Define global disease journey's priorities for B2B.
Define global toolkit deliverables for B2B and B2C/DTC.
Create toolkit assets and content.
Define the global value proposition of IVD for B2B.
Define global ignite portfolio for DTC & B2B.
Define product innovation masterplan.
Lead the business case for new product innovation.
Deploy/train local teams on new global campaigns, value propositions, and product launches.
Track results on campaigns & product launches.
Stay updated on offerings from competitors across markets.
Requirements Partner with local markets (interpersonal skills).
Market research (agency support covers gap).
Understand product/diseases (technical knowledge).
Define key deliverables for B2B (experience in B2B).
Content creation as medically compliant as possible (technical knowledge).
Deep understanding of Doctor's needs (IVD experience, sales experience).
Built a business plan with a multifunctional team (analytical, writing, interpersonal, planning & organization skills).
Deployment or training local teams (technical knowledge, presentation skills).
Technical content to be shared with local teams (technical knowledge).
Analyse results & gain valuable insights (analytical skills).
Understand IVD product details & differences (technical knowledge).
Background in biology/biochemistry - someone that understands our products (not medical as we do not want to create a parallel medical team).
Experience in B2B and/or sales relationship with practitioners.
Experience in building content.
Experience in deployments or team training.
Experience in IVD is essential.
High level of English.

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