Product Data Analyst

ABOUT US Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell. Our customers are not your average tourists, they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.
It is the social nature and community feel of hostels and their environment, that enable travellers to embrace journeys of discovery, adventure and meaning. We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.
Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal and Marketing Teams across our Dublin, London, Porto, Shanghai and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext. You can read more about our story here.

LOCATIONThis role is based in Portugal. We have an office hub in Porto available for those who prefer a hybrid model where you can spend time with colleagues in-person. You will need to be able to commute to our office hub as required from time to time.
WHO YOU'LL WORK WITHWe have a matrixed structure here at Hostelworld; with Growth teams comprising of people across Technology, Product, Marketing and Analytics & Insights (A&I) – all working towards one common goal with aligned objectives.
This role sits in the Mobile Analytics Team reporting to the Head of Growth Analytics. We are seeking a Product Analyst to focus on our social network platform, designed to connect travellers with each other and local experiences. In this pivotal role, you will utilise data analytics to enhance product features, improve user engagement, and ensure a top-tier experience for our users. This position is ideal for someone who thrives on analysing trends, user behaviour, and market dynamics to drive product excellence in the travel tech industry. You will be working with best in class technology and working within a wider motivated team of data analysts, engineers and scientists.

Our core data stack:
Front End Tracking: Google Analytics CDP: Segment CRM: Iterable Data Storage: GCP & Snowflake Data Visualisation and Usage: Tableau, Snowflake, Vertex AI Orchestration: Airflow Transformation: DBT Synching data: Fivetran, Hightouch, Twilio Segment WHAT YOU'LL DO Analyse user interaction data to understand behaviour and identify opportunities to increase engagement and retention on our social network platform. Work closely with cross-functional teams, including UX/UI designers, developers, and product managers, to translate data-driven insights into actionable product improvements. Monitor and evaluate product performance metrics, propose new key performance indicators, and ensure alignment with business goals. Execute detailed user research and feedback analysis to guide new feature development and optimize existing functionalities. Design and manage A/B tests and other experiments to refine user experience and maximize product potential. Stay informed about the latest trends in social networking and digital interaction to anticipate market shifts and technological advancements. Provide regular reports and presentations on product performance and strategic guidance for senior management and stakeholders. WHAT WE'RE LOOKING FOR Degree in a relevant field such as Computer Science, Business Analytics, Statistics, or Economics. Minimum of 2 years' experience in product analytics, preferably with exposure to social network platforms or related digital products. Expertise in SQL and proficiency in one or more analytics tools (e.g., Google Analytics, Amplitude, Mixpanel). Strong skills in data visualization and tools such as Tableau or Power BI. Excellent communication and collaboration skills, capable of working effectively in a fast-paced, agile environment. Experience with user research methodologies and data-driven product development practices. Knowledge of agile project management and familiarity with working alongside engineering teams to prioritize product enhancements. WHAT WE OFFER Competitive salary & benefits Enhanced annual leave plus 3 Wellbeing Days per year Paid family leave (maternity, paternity, surrogacy & adoption) Agile working (plus a Working from Abroad Policy!) Support for your ongoing growth & development Inclusive people policies (sickness, menopause, compassionate and fertility leave) A chance to give back to your local community with 5 paid volunteering days OUR BEHAVIOURS Grow others- We fundamentally believe that investing in growing others benefits everyone, whether it's helping them develop hard or soft skills. We want learning and growing to be part of our DNA to help makes us a better team, together. Master it - We are obsessed with our area of expertise and enjoy developing our skills. We rarely take things at face value; we investigate, interrogate, and always look for 'the why,' and wherever possible, we use data to find the best solution. Collaborate - We are in it together, for the tough stuff and the celebrations too. To achieve the best results, we need expertise from all areas of the organisation, and we wholeheartedly welcome diverse thinking. Adapt - We work fluidly, adapting to new information and the evolving environment while staying committed to our goals. Innovation and experimentation fuel our projects and we're never afraid to pivot. Deliver - Our focus is always on the end result; we value outcomes over activity. We collaborate to deliver work at speed without dropping any of our other behaviours. We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences. We lay out the above requirements to guide applicants to the experiences that we believe will allow you to be successful in the role. If you don't meet them all, please consider applying if you think you can still perform the role as described.

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