As the Paid Search Team Lead, you will be responsible for the strategic development and execution of our paid search campaigns across 24+ markets.
You will lead a talented team of paid search specialists, ensuring that campaigns are optimized for each region while effectively managing a significant (8-figure) advertising investment. Your insights and leadership will be crucial in enhancing our ROI and expanding our global reach.
Key Responsibilities: Strategic Leadership: Develop and implement comprehensive paid search strategies tailored to various international markets, aligning with overall business objectives and local consumer behavior.
Team Management: Lead, mentor, and motivate a high-performing team of paid search specialists, fostering a culture of collaboration, innovation, and continuous learning.
Campaign Oversight: Manage the end-to-end execution of paid search campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy development, and bidding strategies.
Budget Management: Control and optimize a paid search budget of tens of millions of euros, ensuring effective allocation and maximizing return on investment across all markets.
Performance Analysis: Utilize advanced analytics tools to monitor and analyze campaign performance, generating insights to drive optimization and improve results across diverse regions.
Cross-Functional Collaboration: Work closely with regional marketing teams to ensure strategies and messaging are consistent and tailored to local market dynamics.
Data Science and Attribution: Work closely with attribution data scientists to refine multi-touch and media mix attribution models.
Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.
Testing and Optimization: Implement A/B testing for ad creative, landing pages, and bidding strategies to identify and scale best practices across markets.
Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.
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