Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company . Created in 2013, we are now the world's largest D2C sleep brand, available in over 30 countries and recommended by many consumer associations in EMEA, APAC, and the Americas. We're pushing the boundaries of technology to transform the world of sleep and we want your help to pull it off.
We're a highly ambitious, hard-working team that pushes you to produce your best work yet. We focus on how we approach problems, we chase growth, and set ambitious goals. Want your ideas to have an impact and your career to grow? Then Emma is the right place for you.
What you´ll do:
As the Paid Search Team Lead, you will be responsible for the strategic development and execution of our paid search campaigns across 24+ markets.
You will lead a talented team of paid search specialists, ensuring that campaigns are optimized for each region while effectively managing a significant (8-figure) advertising investment. Your insights and leadership will be crucial in enhancing our ROI and expanding our global reach.
Strategic Leadership: Develop and implement comprehensive paid search strategies tailored to various international markets, aligning with overall business objectives and local consumer behavior.
Team Management: Lead, mentor, and motivate a high-performing team of paid search specialists, fostering a culture of collaboration, innovation, and continuous learning.
Campaign Oversight: Manage the end-to-end execution of paid search campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy development, and bidding strategies.
Budget Management: Control and optimize a paid search budget of tens of millions of euros, ensuring effective allocation and maximizing return on investment across all markets.
Performance Analysis: Utilize advanced analytics tools to monitor and analyze campaign performance, generating insights to drive optimization and improve results across diverse regions.
Cross-Functional Collaboration: Work closely with regional marketing teams to ensure strategies and messaging are consistent and tailored to local market dynamics.
Data Science and Attribution: Working closely with attribution data scientists to refine multi touch and media mix attribution models.
Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.
Testing and Optimization: Implement A/B testing for ad creative, landing pages, and bidding strategies to identify and scale best practices across markets.
Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.
Who we´re looking for:
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in e-commerce paid search marketing, with a proven track record of managing large-scale campaigns across multiple countries.
Strong proficiency in PPC platforms, particularly Google Ads and Bing Ads, with experience in international targeting and localization.
Demonstrated experience managing substantial budgets (tens of millions of euros) and achieving measurable results.
Excellent analytical and data-driven decision-making skills, with proficiency in analytics tools (e.g., Google Analytics, SEMrush, etc.).
Exceptional leadership and team management abilities, with a focus on developing talent and fostering a high-performance culture.
Strong communication skills, capable of collaborating effectively with cross-cultural teams and stakeholders.
What we offer:
An entrepreneurial culture that will empower and support you from day one —you'll create an impact with new, innovative ideas and help shape our company DNA.
The opportunity to accelerate your career and grow together.
The chance to work on exciting and challenging projects as part of a dedicated, international team.
To work and learn from experts in diverse fields and get to know your team members at exciting company events.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
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