Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands.
We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient.
Job Description We are looking for a highly motivated and experienced Media Planner with strong knowledge on offline advertising campaigns. You would be responsible for planning, negotiating and executing media plans.
What are you going to do:
Collect and analyze market data
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Plan and optimize ad campaigns
Allocate budgets and monitor costs
Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Evaluate the success of media strategies and campaigns
Reporting
Qualifications Minimum 3 years of experience as a Media Planner in Media Agencies in Portugal (mandatory)
Have offline media planning knowledge, experience, and be proficient in media planning tools (mandatory)
Good knowledge of Excel
Knowledge in the different phases of planning: research, strategy, tactic, negotiation, buying, following-up, optimization and invoicing
Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners
Portuguese native (mandatory)
Attention to detail and ability to manage multiple priorities
Knowledge in statistics and database will be valued
Knowledge of Yumi and AdLog will be valued
Additional Information #WorkYourWorld: up to 6 weeks/year from more than 100 countries (including anywhere in Portugal), from your 1st year within the Groupe.
Growing in such a challenging and 'fast-paced' environment!
Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption.
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