We have an exciting opportunity for you to join our team as Marketing TECHNOLOGY Specialist Who we are: FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone's day, and this is just part of our story. We're a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We've made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together. What you will be doing:
Enable the wider marketing organization to design, build, and configure advanced automation workflows across multiple channels, using modern orchestration tools like Asana, Percolate, Relay42 and Salesforce Data Cloud, including email sequences, customer journeys, and triggered campaigns.
Integrate Marketing Platforms: Implement and manage integrations between modern orchestration tools like Relay42, Salesforce Marketing Cloud, and other systems (e.g., Salesforce CRM (sales cloud, service cloud), cloud and on premise data warehouses e.g. Azure) to ensure seamless data flow and enhanced campaign functionality.
Support campaign audience selection: Utilize tools like Relay42 and Salesforce Data Cloud to create and manage advanced audience segmentation and personalized marketing experiences based on customer needs, behavior, and engagement patterns.
Optimize Marketing Automation Systems: Monitor, optimize, and improve automation systems to ensure maximum effectiveness of mar-tech stack and performance efficiency, and enhance the reliability and effectiveness of marketing campaigns. Includes working with technology partners and vendors.
Conduct Technical Training and Documentation: Provide technical training and support to marketing teams on the use of tools like Asana, Percolate, Relay42 and Salesforce Marketing Cloud. Develop and maintain documentation for processes, workflows, and system configurations.
What do you bring with you:
The ideal candidate would demonstrate:
Demonstrated Technical Expertise in Marketing Automation Tools: Advanced knowledge of Asana, Percolate, Relay42 and Salesforce Marketing Cloud, including hands-on experience with their technical features, configuration options, and API integrations.
Experience innovating with new marketing technologies and implementing changes in a cross functional and multi country large organization.
Advanced Workflow Design: Skilled in designing and implementing automation workflows, including trigger-based campaigns, dynamic content, and multi-step customer journeys.
Problem-Solving and business partnership: Strong technical problem-solving abilities to diagnose and recommend solutions to enable marketing outcomes through technology, ensuring optimal performance.
Technical Communication and Documentation: Ability to communicate complex technical concepts clearly and effectively, and to create detailed documentation for system configurations, processes, and best practices.
What do we offer:
Attractive compensation package
Training to get you started and on-the-job learning opportunities
Extensive learning resources to further develop your skills and knowledge
Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
Employee Assistance Program for you and your family in difficult life situations
Employee reduced-rate shipping
Great career opportunities
FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we're ready to invest in your development. Join FedEx.
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