.We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist. Who we are: FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone's day, and this is just part of our story. We're a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We've made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together. What you will be doing: Service Blueprint Development: Create detailed service blueprints that map out customer interactions, supporting processes, and the underlying systems to ensure cohesive and efficient service delivery. User Research & Insights: Conduct qualitative and quantitative user research to identify pain points, unmet needs, and opportunities for service improvement. Synthesize findings to inform service design strategies. Journey Mapping: Develop end-to-end customer journey maps that visualize the customer experience across all touchpoints, identifying areas of friction and opportunities for enhancement. Co-Creation Workshops: Facilitate workshops with stakeholders, users, and cross-functional teams to collaboratively ideate, prototype, and iterate on service concepts. Prototyping and Testing: Design and test low- and high-fidelity prototypes of new service solutions, gathering feedback to refine and iterate on designs before implementation. What do you bring with you: Degree in Marketing, Communication, or a related field Strong knowledge of design thinking principles, with the ability to translate user research into actionable service improvements and design decisions. Proficient in creating customer journey maps and service blueprints that provide a holistic view of service touchpoints, front-end interactions, and back-end processes. Experience in leading co-creation and ideation workshops with internal and external stakeholders, fostering collaboration and generating innovative service ideas. Proficient in prototyping tools (e.G., Figma, Sketch, Axure) to create wireframes, mockups, and service prototypes for testing and iteration. Excellent verbal and written communication skills, with the ability to clearly convey complex service design concepts to a variety of audiences, including non-designers, executives, and developers
