.We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist - Digital Channel and Content Specialist. Who we are: FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone's day, and this is just part of our story. We're a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We've made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together. What you will be doing: Optimize .Com Traffic Flow: Analyze and optimize the flow of traffic across FedEx Express's .Com platform, ensuring that users are guided efficiently from entry points to conversion goals such as sign-ups, bookings, or inquiries. Enhance On-Site User Experience: Continuously improve on-site elements like navigation, search functionality, and landing pages to ensure users find relevant information quickly and efficiently. Implement and Test Conversion Strategies: Develop and implement strategies to increase conversion rates, including the use of clear calls-to-action, simplified forms, and optimized landing pages. Lead A/B testing and CRO efforts to validate and enhance these strategies. Leverage Retargeting and Remarketing Technologies: Design and manage retargeting and remarketing campaigns to re-engage users who have previously interacted with the .Com platform, utilizing tools like Google Ads, Facebook Ads, and other programmatic platforms. Manage and Optimize Digital Content: Oversee the creation, curation, and management of digital content, ensuring it aligns with user needs, brand guidelines, and SEO best practices to enhance engagement and support the customer journey. What do you bring with you: Min 3 years experience building, developing, and optimizing websites. Thorough knowledge of Adobe suite including Adobe Analytics and Adobe Target. Demonstrated experience with UX Design and optimization. Strong Understanding of Web Analytics to track user behavior, traffic sources, and conversion metrics. Experience working across functional teams and with multiple countries; experience in project and stakeholder management. Experience with localization and translation of digital content. Knowledge of Retargeting and Remarketing Technologies: Expertise in creating and managing retargeting and remarketing campaigns, with an understanding of platforms like Google Ads, Facebook Ads, and other programmatic solutions. Digital Content Management Expertise: Strong skills in digital content management, including content strategy, SEO-focused content creation, and experience with CMS platforms like WordPress, Adobe Experience Manager, or similar