Intro:
Are you eloquent in your articulation and confident in both written and verbal communication? Do you wish to showcase your creativity in all kinds of forms through various channels? Do you flourish in a leadership role and inspire others to achieve the best possible results? Then this position is exactly what you are looking for!
Our Marketing department is in need of someone that thrives in taking initiative and assuming responsibility. You will be in charge to lead all our marketing efforts through various digital and analog channels. Proficiencies can range from A/B testing to conversion funnel optimization to content creation and customer experience. Develop tailored marketing campaigns that target specific markets and customer segments in order to maximize online engagement. Inspire your team to be creative, innovative, and encourage them to never shy away from seizing new opportunities or improving existing processes.
Create enticing strategies that effectively increase brand awareness on an international level and ensure that our message is heard by the relevant audience. Verify that every piece of content and communication is of exemplary quality before sending it out to the populace, and maintain a consistently high level of linguistics in our messages. Report directly to the Founders of Placement International and actively contribute to the success of our global organization. Monitor KPIs in order to generate insightful and pertinent reports on a semi-annual basis that outline our business performance from a Marketing perspective and showcase your improvement of the department as a whole over time. You will need to prioritize both customer success and customer acquisition, by focusing on retention and referrals. Do you want to make a significant contribution to the success of a globally recognized company? This is your chance!
Requirements:
Minimum 5 years of work experience in (Digital/ Traditional) Marketing, preferably in a management position
Leadership and soft skills are very important
Excellent Native English level both written and spoken, Spanish is a plus
Expertise with HubSpot or any similar CRM tool is required
Experience in marketing tools such as SEO and SEM, social media, PR, and email marketing
Able to work under pressure and perform efficiently
Exceptional attention to detail, good multitasking skills, and the ability to prioritize
Knowledge in (SPSS, SAS or similar), databases and MS Office, Analyzes A/B and Multi-variate tests, communication results and provide recommendations.
Graduate from a hospitality school in the market; can relate to students and recent graduates and connect with them.
Understands and believes in the value of international experience and education.
Humble and respectful; takes the time to listen to others and understand their point of view.
Result Driven; focuses on desired results, and sets and achieves challenging goals.
Self Driven; motivated to do or achieve better results and quality services because of his/her own enthusiasm or interest.
Organized; can efficiently organize his/her time and work and the team.
Polished look and good presentation; represents the image of Placement International and luxury hospitality.
Excellent written, verbal communication and interpersonal skills; can effectively communicate with both candidates and school representatives and build relationships with them.
Public Speaking Skills; Not only can he/she deliver the information during the presentation but also engages and interacts with the audience, captures their attention and makes a mark.
Diplomatic; Correct in the information being communicated and balancing honesty with compassion when interacting.
Role model; Leading by example.
Job Summary:
Creating and administering effective marketing campaigns to increase awareness
Lead the team to develop, implement and monitor social media strategies, delegate the expansion of our social media presence (Facebook, Youtube, Instagram)
Read and interpret digital data to help businesses and marketing departments make a better business decision
Verify the creation of stunning & professional promotional material for our programs
Monitor budget distribution and targeted performance of paid ad campaigns (FB/IG)
Monitor and reporting on marketing KPIs like leads, conversion rates, website traffic, and social media engagement to track the success of our marketing efforts
Responsible for the savvy utilization of budgets in order to maximize benefits
Generate pertinent performance reports and develop strategies to seize opportunities and overcome challenges
Marketing Planning and Execution:
Create detailed marketing plans that outline the objectives, strategies, tactics, and budgets for various marketing initiatives.
Collaborate with the creative team to develop visually appealing and impactful marketing materials, including advertisements, videos, and promotional content.
Oversee the implementation of marketing campaigns, ensuring they are delivered on time and within budget.
Monitor and manage the production of marketing collateral, such as brochures, banners, and website content.
Conduct A/B testing and other experiments to optimize marketing campaigns for maximum effectiveness.
Data Analysis and Optimization:
Analyze the performance of marketing campaigns using relevant KPIs and metrics, such as conversion rates, click-through rates, and return on investment.
Use data insights to identify areas for improvement and refine marketing strategies accordingly.
Implement marketing automation tools and customer relationship management (CRM) systems to streamline processes and improve lead nurturing.
Collaborate with data analysts to create data dashboards and reports that provide actionable insights to stakeholders.
Stay current with data privacy regulations and ensure compliance in all marketing activities.
Market Segmentation and Targeting:
Identify and segment target audiences based on demographic, psychographic, and behavioral factors.
Develop personalized marketing strategies to effectively reach and engage specific customer segments.
Tailor messaging and offers to different segments to maximize relevance and engagement.
Continuously research and refine customer personas based on market feedback and data analysis.
Implement customer journey mapping to enhance the customer experience at various touchpoints.
Marketing Research and Trends:
Stay updated on industry trends, emerging marketing technologies, and best practices.
Conduct competitive analysis to identify opportunities and threats in the market.
Share insights and recommendations with the team and leadership to drive innovation in marketing strategies.
Attend industry conferences and webinars to network and gain knowledge.
Collaborate with the product development team to provide market insights for new product launches.
Content Development:
Develop a content strategy that aligns with the brand's messaging and resonates with the target audience.
Create and curate high-quality content, including blog posts, articles, social media posts, and videos.
Collaborate with content creators, copywriters, and designers to ensure content is engaging, informative, and consistent with the brand's voice and style.
Team Leadership:
Recruit, train, and lead a team of sales professionals to maximize their potential.
Provide guidance, coaching, and support to ensure the team's success.
Performance Monitoring:
Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of sales strategies.
Implement corrective actions to address performance gaps and enhance overall team productivity.
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