.Oct 04, 2024 - Hostelworld Group is hiring a remote Marketing Data Scientist. Salary: competitive salary & benefits. Location: Portugal. ABOUT US Hostelworld Group PLC is a ground-breaking social network powered OTA focused on the hostel market, with a clear mission to help travellers find people to hang out with. Founded in 1999, we're a well-known trusted brand with 240 teammates across 11 countries; hostel partners in 180 countries; and a strong commitmentto building a better world in all that we do. In particular, our focus in the last few years has been on improving the sustainability of the hostelling industry, through our membership of the Global Sustainable Tourism Council (GSTC); our active involvement in the Global Tourism Plastics Initiative (GTPI); our partnerships with Bureau Veritas to establish emissions benchmarks for the hostelling industry; and our recent partnership with the South Pole to offset all our greenhouse gas emissions in 2021 and 2022. You can read more about our story here: Hostelworld site. Hostelworld is listed on the London Stock Exchange, Dublin Euronext and is an Investors in Diversity accredited employer. LOCATION This role is based in Portugal. We have a co-working space in Porto for those who prefer a hybrid model where you can spend time with colleagues in-person. If necessary, the role can be remote within Portugal with coming together for team meetings as needed. WHO YOU'LL WORK WITH You will play a key role in a diverse, highly-talented Analytics & Insights team providing insights across a number of growth units including paid marketing, customer analytics and app analytics to support decision making at C and senior management level. The Marketing Decision Scientist will play a pivotal role in driving data-informed marketing strategies and decisions, with a particular emphasis on managing and optimising Google Ads bidding algorithms. As a key member of the Analytics and Insights team, this role will involve close collaboration with paid marketing, app marketing, and data teams to uncover insights, optimise campaigns, and contribute to business growth. WHAT YOU'LL DO You will hone and develop a wide range of technical skills in managing our data analytics and data science products. The paid analytics team require a person who is flexible, adaptable and able to translate business needs into measurable results. It's a rewarding experience with exciting diverse work: Develop, manage, and optimise bidding algorithms for Google Ads campaigns (Google search results and Google Hotel Price Ads) using Python scripts. Translate business objectives into functional code, ensuring that the bidding logic aligns with marketing goals and maximises the return on advertising spend (ROAS). Optimise budget allocation across channels and campaigns to improve profitability