Digital Marketing Specialist (F/M/Div)

Detalhes da Vaga

Do you have a passion for Digital Marketing topics? Do you consider yourself a creative person with a special interest in email marketing? Well, your excellent communication skills, your knowledge of customer engagement, and your constant focus on continuous improvement in processes will make you the perfect fit for this position. Don't hesitate to apply now and join us in the new Digital Customer Interface team in Porto.

As a Digital Marketing Specialist, you will be part of the Engagement Marketing Team, where you will have the opportunity to promote Infineon's products and applications through the email marketing channel. In this role, you will design and enhance email marketing campaigns in a multicultural environment, and you will also develop your expertise in the Digital Marketing world.

In your new role, you will:

Promote Infineon's products and applications through the email marketing channel using Oracle Eloqua, employing strategies to drive customer engagement and conversions
Collaborate with cross-functional teams to align email marketing initiatives with overall business objectives, adopting a customer-centric approach and consulting with stakeholders to ensure a unified vision
Provide strategic guidance in developing and executing email marketing campaigns for personalized and targeted communications to different customer segments, including consultancy on content, imagery, and design, to effectively reach different customer segments
Analyze email marketing performance metrics to optimize campaigns, improve return on investment (ROI), and inform data-driven decision-making with actionable customer insights
Share best practices with stakeholders through review meetings and via Confluence to enhance campaign effectiveness and drive continuous improvement
Enhance the email marketing strategy and work with other channel experts toward a visionary digital marketing approach
Drive continuous improvement in marketing automation processes, ensuring efficient workflows and streamlined operations
Your mindset is truly customer-centric , and therefore,

When engaging with external customers, you recognize that marketing efforts are most effective when they address each individual's specific pain points. As a result, you aim to craft targeted and personalized campaigns that cater to the unique needs of each customer
When collaborating with internal customers or counterparts from other organizational units, you strive to understand their concerns and focus on finding solutions that deliver value for all parties involved. You quickly establish successful collaborations, clarify areas of responsibility, and coordinate your work with colleagues, regularly sharing your insights to ensure mutual success
You are best equipped for this task if you have:

Bachelor or Master's degree in Business Administration, Media Science, or related field
At least 1 year of experience in digital marketing
Proficiency in content marketing via relevant digital channels (such as Email, social media, communities)
Ability to manage multiple projects at the same time with tight deadlines
Excellent communication skills (main interface: sales & marketing and communications department)
Working experience with marketing automation tools – preferably Eloqua or similar
Graphic design skills, sense for content, and basic knowledge of HTML are an advantage
Fluency in English, and German is a plus
Please send us your CV in English
Contact:
Luis Oliveira, LinkedIn
#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.

Are you in?
Welcome to Infineon Technologies Business Solutions in Porto! Infineon Technologies Business Solutions is a vibrant global hub, driven by diverse talents and an operational culture of excellence, in a privileged geographic location. The team of more than 25 nationalities works together in a dynamic, diverse and inclusive environment. We lead innovation and digital transformation, shaping the future of Infineon Technologies. At the heart of everything we do, people matter most. Our ultimate goal is to craft a unique experience for both our customers and employees.
At our site you will find a range of diverse teams that have built a reputation for delivering high-quality services for all Infineon in Finance, Procurement, Human Resources, IT, Audit, Legal, Compliance, Business Continuity and Sustainability, Cyber Security, Communication, Corporate Supply Chain Logistics and Sales & Marketing. Porto is a powerhouse of ideas and solutions, a key player in the global company's puzzle, delivering specialized services and innovative solutions.
Together, Infineon Technologies Business Solutions will continue to shape the future, driving innovation and excellence for years to come.
We are on a journey to create the best Infineon for everyone.
This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills.
We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.
Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.
Click here for more information about Diversity & Inclusion at Infineon.

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