Does technology inspire you? And you want to inspire our customers with Infineon's products and solutions? And at the same time transform the way we reach out to our customers? Then you are the right candidate for us! We are seeking a hands-on and motivated individual for our new role as Senior Digital Marketing Communications Content & Campaign Specialist.
In this job you will tell the story about how Infineon´s solutions will shape the future toward digitalization and decarbonization. You will plan, develop, align, implement and track detailed communication activities (campaigns & product/board launches) derived from our overall marketing communications strategy and product roadmap from our Business Lines. You will craft and deploy communication materials based on source content provided by Product and Application marketing located in different regions (USA, EMEA, Asia), and you will closely team up worldwide with other content and channel experts in our Marketing Communications and Digital Marketing teams.
In your new role you will:
Coordinate and drive all communication activities related to the market introduction of new products according to our corporate process in close cooperation with Product Marketing and our Marketing Communications team – from kick-off to market launch.Work in agile teams to plan, design and develop marketing communication materials based on source content provided by our Product, Application and Technical Marketing counterparts and tailor it to the desired (digital) communication channel requirements.Design, implement and drive selected positioning, lead and demand generation campaigns following our agreed marketing communication strategy, working closely with our channel experts to explore and exploit different (digital) channels.Track, analyze and interpret the results (KPIs) of all the campaign activities and if needed, take clear actions to improve the results further.Act as the quality gate for Business Line content – and hence apply guidelines and processes to ensure the timely delivery of content, channel submission and compliance to Infineon quality standards.Ensure and implement regular updates of all marketing communication materials and activities in alignment with Product/ Application management. You are keen on content marketing. You see great value in digitalization and focus on customer needs. You are constantly questioning the status quo and used to fast-paced environments.
Being part of cross-disciplinary teams of content providers, content creators and content disseminators, you anticipate even the future needs of our customers and engage them with Infineon. In your daily work, you remain aware of the bigger picture, even in complex situations. This allows you to make the right decisions despite uncertain circumstances. You can focus your creativity and knowledge on producing results with tangible value both for our customers and Infineon. You enjoy working in a competitive and international environment, and you are also open to travel. You are multi-tasking, and working with many interfaces located worldwide across time zones is fun for you – then apply for that position.
You are best equipped for this task if you have:
The great combination of communication expertise, business sense and passion for high-tech (semiconductor) solutions.A university degree in either Communications/Media Science, Marketing or Engineering.At least 3 years of experience in marketing communications, ideally in a high-tech company.Profound experience in content development and production, ideally in creating and editing technical promotion material.Experience in SEO/SEM, marketing database, email, social media and/or display advertising campaigns.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.Solid knowledge of website analytics (e.g., Google Analytics).Working knowledge of content creation tools (e.g., Adobe).Conceptual know-how and experience in designing and executing communication strategies and campaigns, also leveraging the potential of Digital Marketing.An understanding of the B2B electronic industry.Excellent organizational and project management skills. Ability to structure complex topics, guide various stakeholders within our teams and communicate effectively across multiple business areas (e.g., marketing, central functions and product marketing).Expertise in multi-tasking, and you are passionate about trying out new things.Openness to occasional travels to our main sites to meet all key stakeholders you work with.Excellent English skills and readiness to work in an international environment across time zones. German would be a big plus but not required.Dedication to customer focus and strive for long-lasting customer relationships. Please send us your CV in English. Contact:
Inês Santos, LinkedIn
#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in?
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