As the User Engagement Lead, you will drive user onboarding, engagement, re-activation, and social connection, ensuring users feel consistently motivated and satisfied. You will own lifecycle marketing campaigns that utilize data-driven insights to enhance the user journey.
Key ResponsibilitiesCore Product Engagement Collaborate with the product team to create contextual feature discovery and promote new feature launches.Drive KPIs by leveraging email, push, IAM, and other communication channels to connect with users effectively.Lifecycle Strategy and Engagement Onboarding Optimization: Lead initiatives to ensure new users have a smooth, engaging onboarding experience, setting the stage for long-term retention.Data-Driven Re-Engagement: Utilize behavioral triggers and tailored nudges to keep users actively engaged with the app.Re-Activation Campaigns: Design personalized outreach efforts to re-engage inactive users, using targeted messaging and tailored offers.Social Activations: Develop friend invites, community activities, and social prompts to encourage interaction and foster connections within the app.Campaign Management and Lifecycle Operations Event-Based Campaigns: Plan and execute themed events or challenges that promote group participation and build excitement among users.Limited-Time Offers: Develop seasonal promotions, exclusive bonuses, and time-sensitive offers to enhance user excitement and urgency.Personalized Reactivation Campaigns: Craft reactivation campaigns tailored to dormant users, using data insights to draw them back into the fold.Cross-Functional Collaboration Work closely with product, marketing, and data teams to align campaigns with business goals and ensure seamless execution.Share performance insights, user behavior trends, and strategic recommendations to improve engagement initiatives continually.Who You AreExperimentation and Growth LeaderA strategic thinker with a bias for action and a passion for testing hypotheses, learning fast, and iterating to find scalable solutions.Adept at balancing big-picture strategy with hands-on execution, thriving in a culture that values curiosity and continuous improvement.User-Centric: A deep understanding of user behavior, with a passion for crafting engaging experiences that keep users motivated to return.Dynamic Problem-Solver: Thrives in dynamic, fast-paced environments, with a proactive approach to ownership and execution.Lifecycle Optimization Expert: Experienced in designing strategies for user onboarding, re-engagement, and retention, with a focus on lifecycle optimization in B2C companies.Data-Driven Marketer: Proficient in analytics tools like Amplitude, Looker, or Tableau, using insights to improve engagement and retention.CRM Expert: Skilled in CRM platforms like Braze, MoEngage, or Iterable, with expertise in creating automation workflows, segmentation, and targeting strategies.Innovative Campaign Creator: A strong background in designing event-based campaigns, limited-time offers, and personalized reactivation efforts that drive excitement.Collaborative Partner: Experienced in cross-functional teamwork, aligning with various departments to execute successful campaigns.Experience and Skills5+ years in user engagement, lifecycle marketing, and CRM, preferably in B2C companies.Expertise in CRM and lifecycle marketing platforms to design complex workflows and data-driven campaigns.Strong copywriting, campaign design, and content creation abilities.Proven success in driving KPIs related to user activation, engagement, and reactivation.Fluent in English.Why join us
This is your chance to lead user engagement efforts in a dynamic, fast-growing environment. You'll have the opportunity to directly shape how we connect with users, fostering meaningful interactions and driving impactful results.
Remote-friendly & Flexible hours: Work from anywhere, with performance focused on results, not hours.Apple devices for workHealth insurance coverageWellBeing programUnlimited time-off policyJoin us in delivering an unparalleled user experience!
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