Trade Marketing Manager Portugal

Responsible for executing trade marketing & co-marketing activities for the entire HP Inc. consumer portfolio (both print and personal systems), supporting the business to meet profitability and growth goals for HP and Retail Customers.Continue Best-in-class execution level of trade marketing in Portugal, leveraging product portfolio, marketing assets, alliances, and coverage.Accountable for managing In Store & Online execution, External Sales Force management, and promotional strategy in Key Retailers and Pure Players.ResponsibilitiesDeep understanding of the category product, business management, and sales challenges and strategies.Actively contributes to the definition of the business plan.Establishes relationships and represents team with sales force and other partners at senior level.Functional responsibility for the team in one or several areas (market analysis, marketing engagement, online marketing and omnichannel strategies, external Sales Forces management, etc).May lead a subset of the team. May lead overall engagement with one or several sales teams.May lead engagement AND partnership with external IT vendor.Education And Experience RequiredUniversity or Bachelor's degree in Marketing; advanced degree or MBA preferred.Typically 3-7 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred.Consumer and/or Commercial Partner management expertise.Knowledge And SkillsIT industry knowledge.Business planning skills, multidimensional.Financial planning and modelling skills, comfortable managing high complexity business planning and reporting.Strong communication skills at senior management internally and externally.Knowledge of promotional marketing processes and practices.Negotiation skills and ability to frame the product value proposition to customers/partners.Leadership skills and cross-functional expertise (sales, supply chain, marketing).Native Portuguese language proficiency required.High English language proficiency required.
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