We are recruiting a Trade Marketing Manager to lead the Trade Marketing department in an FMCG company, based in Algarve, in Albufeira City.
This person will have as main responsibilities:
Define and implement marketing strategies to win with customers in channels: ON, OFF and commerce;
Manage, plan and execute the commercial calendar and orchestrate all activities at point of sales ensuring effective visibility and promotion and winning mix of brand & category activity to drive business performance within customers;
Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standards/guidelines and monitor and evaluate store execution compliance against defined KPIs (perfect store);
Ensure innovation launching phases;
Support negotiations with key customers by developing and providing succinct category stories/presentations for key accounts and field sales teams;
Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;
Lead the trade marketing team;
Manage the Trade Marketing budget;
Conduct KPIs analysis and business analysis, build metrics to track success and identify gaps vs planned outcomes for initiatives;
Monitor and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions;
Define and develop a complete catalogue of POS materials to support brands and sales;
Close cooperation with marketing, sales & digital;
Gather information via market visits and data analysis. Understand and analyze the sector, competitive positioning of the brand with the needs of the customer;
Build and maintain business relationships with strategic customer groups, trade associations and key opinion leaders;
This role requires frequent interactions both in-house (with functional teams) and externally (with agencies, suppliers). Also, frequent visits to POS and partners.
Profile:
Business Administration degree.
More than 5 years experience in Trade Marketing management, Marketing management and/or Sales, with a strong passion for FMCG;
Ideally with a Marketing and/or Sales background;
Fluent in English; Portuguese and other languages;
Proactive, business-oriented, growth mindset and detail-oriented;
Creative;
Finance acumen and negotiation skills;
Solid team member with excellent interpersonal skills and ability to develop strong relationships with colleagues and partners;
Capacity to work under pressure in a changing environment and to manage unexpected challenges.
If you believe you have the desired profile, please send your CV to ****** with the reference TMM_FR.
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