We are recruiting a Trade Marketing Manager to lead the Trade Marketing department in an FMCG company, based in Algarve, in Albufeira City.This person will have as main responsibilities:Define and implement marketing strategies to win with customers in channels: ON, OFF and commerce; Manage, plan and executethe commercial calendar and orchestrate all activities at point of sales ensuring effective visibility and promotion and winning mix of brand & category activity to drive business performance within customers; Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standards/guidelines and monitor and evaluate store execution compliance against defined KPIs (perfect store); Ensure innovation launching phases; Support negotiations with key customers by developing and providing succinct category stories/presentations for key accounts and field sales teams; Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling; Lead the trade marketingteam; Manage the Trade Marketing budget; Conduct KPIs analysis and business analysis, build metrics to track success and identify gaps vs planned outcomes for initiatives; Monitor and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions; Define and develop a complete catalogue of POS materials to support brands and sales; Close cooperation with marketing, sales & digital; Gather information via market visits and data analysis. Understand and analyze the sector, competitive positioning of the brand with the needs of the customer; Build and maintain business relationships with strategic customer groups, trade associations and key opinion leaders; This role requires frequent interactions both in-house (with functional teams) and externally (with agencies, suppliers). Also, frequent visits to POS and partners.Profile:Business Administration degree.More than 5 years experience in Trade Marketing management, Marketing management and/or Sales, with a strong passion for FMCG; Ideally with a Marketingand/or Sales background; Fluent in English; Portuguese and other languages; Proactive, business-oriented, growth mindset and detail-oriented; Creative;Finance acumen and negotiation skills; Solid team member with excellent interpersonal skills and ability to develop strong relationships with colleagues and partners; Capacity to work under pressure in a changing environment and to manage unexpected challenges.If you believe you have the desired profile, please send your CV to ****** with the reference TMM_FR.#J-18808-Ljbffr
