We are recruiting a Trade Marketing Manager to lead the Trade Marketing department in an FMCG company, based in Algarve, in Albufeira City.This person will have as main responsibilities:Define and implement marketing strategies to win with customers in channels: ON, OFF and commerce;Manage, plan, and execute the commercial calendar and orchestrate all activities at point of sales ensuring effective visibility and promotion and winning mix of brand & category activity to drive business performance within customers;Partner with sales in driving best-in-class physical availability of our brands and execution at the POS, setting channel-specific brand and category execution standards/guidelines and monitor and evaluate store execution compliance against defined KPIs (perfect store);Ensure innovation launching phases;Support negotiations on key customers by developing and providing succinct category stories/presentations for key accounts and field sales teams;Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;Lead the trade marketing team;Manage the Trade Marketing budget;Conduct KPIs analysis and business analysis, build metrics to track success and identify gaps vs planned outcomes for initiatives;Monitor and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring, and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions;Define and develop a complete catalogue of POS materials to support brands and sales;Close cooperation with marketing, sales & digital;Gather information via market visits and data analysis. Understand and analyze the sector, competitive positioning of the brand with the need of the customer;Build and maintain business relationships with strategic customer groups, trade associations, and key opinion leaders;This role requires frequent interactions both in-house (with functional teams) and externally (with agencies, suppliers). Also, frequent visits to POS and partners.Profile:Business Administration degree.More than 5 years of experience in Trade Marketing management, Marketing management and/or Sales, with a strong passion for FMCG;Ideally with Marketing and/or Sales background;Fluent in English; Portuguese and other Languages;Proactive, business-oriented, growth mindset and detail-oriented;Creative;Finance acumen and negotiation skills;Solid team member with excellent interpersonal skills and ability to develop strong relationships with colleagues and partners;Capacity to work under pressure in a changing environment and to manage unexpected challenges.If you believe you have the desired profile, please send your CV, with the reference TMM_FR.
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