Trade Marketing Manager Faro Faro, Faro, Portugal We are recruiting a Trade Marketing Manager to lead Trade Marketing department in a FMCG lead company, based in Algarve, in Albufeira City.This person will have as main responsibilities:Define and implement the- marketing strategies to win with customers in channels: ON, OFF and- commerce; Manage, planning and execution commercial calendar and orchestrates all activities at point of sales ensuring effective visibility and promotion and wining mix of brand & category activity to drive business performance within customers;Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standard/Guidelines and monitor and evaluates- store execution compliance against- defined KPIs (perfect store); Ensure innovation launching phases;Supports negotiations on key customers by developing and providing succinct category stories/presentation for key accounts and field sales teams; Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;Lead trade marketing team; Manage Trade Marketing budget;KPIs analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives; Monitors and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions;Define and develop a complete catalogue of POS materials to support brands and sales; Close cooperation with marketing, sales & digital;Gathering information via market via market visits and data analysis. Understanding and analysis of the sector, competitive positioning of the brand with the need of the customer; Build and maintain business relationships with strategic customers group, trade associations and key opinion leaders;This role requires also frequent interactions both- house (with- functional team) and externally (with agencies, suppliers). Also, frequent visits to POS and partners.Profile:Business Administration degree. More than 5 years experience in a Trade Marketing management, Marketing management and/or Sales, with strong passion for FMCG;Ideally with Marketing and/or Sales background; Fluent in English; Portuguese and other Languages;Proactive, business oriented, growth mindset and detailed oriented; Creative;Finance acumen and negotiation skills; Solid team member with excellent interpersonal skills and ability to develop strong relationship with colleagues and partners;Capacity to work under pressure in a changing environment and to manage unexpected challengesIf you believe you have the desired profile, please send your CV.
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