Purpose of the JobThe main responsibility of the Social Media Marketing Manager is to oversee the creation, execution, and enhancement of social media strategies for ZEISS Vision channels. The manager will also establish efficient processes to manage global and local social media initiatives. In addition, the candidate will manage global channels, which includes community management and publishing. As part of the role, the manager will perform regular audits, generate social media content, and continually analyze performance metrics to enhance optimization.The roleStakeholder ManagementBrief and coordinate external social media agency.Collaborate with cross-functional teams (e.g., product, markets, and marketing) to integrate social media efforts into broader marketing campaigns.Operationalization & Project ManagementManage global social media channels, including community management and publishing.Implement global social media management processes and guidelines to support business harmonization.Collaborate with the content team in regular content creation.Stay updated with the latest social media trends, tools, and best practices to enhance social media strategies.Respond to consumer or customer feedback, inquiries, and complaints in a timely and professional manner and coordinate and align responses with cross-functional teams such as product and markets, as well as business units, to ensure consistency in addressing customer concerns.EnablementManage social media management and social listening tools and enable organisation to efficiently use them.Conduct regular audits of global and local social media pages to assess performance and brand compliance.Train and enable the organization and markets to effectively use social media to achieve business goals.Drive best practice sharing across the marketing organization and coach marketers.Tracking and reportingEnsure comprehensive tracking of global and local social media initiatives.Monitor, analyse and report social media metrics to stakeholders to inform data-driven decisions and strategy adjustments.Establish regular monitoring and reporting with product teams regarding customer and consumer feedback to drive continuous improvement.Specific Knowledge/SkillsBachelor's degree in Marketing, Communications, or related field.Minimum of 2 years of professional experience in an international Social Media role.Experience in managing global social media channels and community management.Familiarity with social media management and social listening tools, including implementing them in an international company.Proven track record in successfully implementing social media strategies that led to significant increases in organic traffic, rankings, and conversions.Prior experience working with global brands and driving organic growth in multiple markets and languages.Strong analytical skills and experience using social media analytics tools.Performance-oriented mindset, passion for social media, and staying updated with the latest trends and best practices.Enthusiasm for constant learning, developing new ideas, and sharing findings with the team.Ability to work independently and in teams, with excellent verbal and written communication skills in English.Enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork.Proactive and resourceful approach to problem-solving.Open to giving and receiving feedback
#J-18808-Ljbffr
