At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
HERE'S WHERE YOU COME IN
You're a skilled practitioner and team leader who knows how to set the direction for social strategies, campaigns and activations. You'll make decisions and craft the vision for a brand's overall approach and daily execution on social platforms, in addition to helping to grow and evolve the social capability at VML.
You are fluent in English and able to produce strategies that resonate with global audiences, across industries, and desirably with experience in business to business (mandatory) and business to consumer.
RESPONSIBILITIES
Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas.
Direct and synthesize research, social listening and other data to guide a brand's strategic decisions.
Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goals.
Supervise and guide content development ensuring content not only fosters community and brand love, but also supports lead generation and product adoption at the business level in our B2B clients.
Plan, execute and oversee social media campaigns, including user-generated content (UGC), influencer programs and real-time activations.
Identify and surface insights from the community behaviours, mentions and 1:1 interactions relevant to the brand.
SKILLS AND EXPERIENCE
8+ years of social marketing experience.
Advanced understanding of social platforms, audiences and behaviours, and the ability to make sound decisions based on that knowledge.
Ability to apply knowledge of social media to effectively solve a wide variety of client challenges.
Strong communication and presentation skills in a wide variety of formats and settings.
Ability to collaborate effectively across organizations, departments, teams and individuals.
What we offer:
Passionate, driven people: We champion a culture of people that do extraordinary work.
Consciously cultivated culture: We aim to embody the behaviours to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits: What we offer full time hires ranges from the full spectrum of group health coverage options, external education allowance, and a variety of benefits that reflect our investment in all aspects of your overall balance.
Growth-minded opportunities: We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
Please note that this position is based in Lisbon, Portugal.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
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