Senior Web Analytics Specialist
Lisboa
Lisboa, Lisboa, Portugal Job Description:
About Group M
Group M is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Essence Mediacom and Wavemaker, each with leading market positions. Group M's primary purpose is to maximize performance of WPP's media agencies by operating as leader and collaborator in agencies' business strategies, product and services development, trading, content creation, digital, finance, proprietary tool development and other critical capabilities. Group M's focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people by making advertising work better for all. Discover more about Group M at www.groupm.com.
About The Role
Group M is seeking a skilled Senior Web Analyst Specialist to join our team. In this role, you will play a key part in enhancing the performance and digital presence of our clients' websites and commerce solutions. Your analytical skills will be crucial in measuring and optimizing various aspects of online platforms. The insights you generate will directly influence strategic decisions, shaping our clients' digital trajectory.
Key Responsibilities
Project Pre-sales & Delivery
Contribute to the sales cycle by developing custom proposals for Client challenges. Participate actively in Client work meetings. Responsible for top quality project deliveries: On time and on scope. Understand business objectives and provide data-driven consultation to decision-makers. Formulate hypotheses to boost business KPIs and collaborate with Analytics Engineers to determine data collection requirements. Implement, audit, and optimize technologies such as Google Analytics 360, GA4, Consent Mode, CAPI, Enhanced Conversions, and server-side tagging. Leverage Power BI or Looker Studio for data analysis, validation, and visualization to uncover valuable insights.
Knowledge Expert & Team Contributor
Be the guardian/curator of team knowledge and expertise on digital analytics/digital measurement aligned with the Team Lead. Complete certification program on GMP tools. Contribute to a culture of Client Service, technical excellence, team spirit, and innovation mindset. Help junior team members grow by sharing knowledge and experience.
Client Engagement & New Business
Engage with team members from the Client side establishing good working relationships. Collaborate with Agency Client Leadership teams to identify opportunities and deliver value solutions to Clients. Proactively identify opportunities to provide additional value in Clients/projects. Participate and contribute in pitches as a subject matter expert.
Marketing & PR
Work with teams so project successes translate to sound cases that can be used in pitches, presentations, and awards.
Innovation, Partnerships & New Products
Propose and contribute to the development of innovative proprietary tools to enhance Group M offer differentiation.
Organization Contributor
Area of knowledge Champion. Present knowledge sharing sessions within WPP.
Job Requirements
At least 3 years of experience in data analytics, digital business, leads or sales processes.
Degree in Business Studies, Mathematics or Statistics, Media Management, or Digital Marketing.
Proficiency in data analysis, validation, and visualization techniques.
Familiarity with analytics toolchains like Google Analytics 4.
Experience with data visualization tools such as Looker Studio, Power BI, or Tableau.
Confidence in independently consulting various stakeholder groups.
Understanding of Ad Served tracking mechanisms, including Campaign Manager.
Demonstrated experience in using SQL queries for efficient data modelling and analysis.
Expertise in customer journey optimization, funnel/conversion optimization, E-Commerce, and A/B testing.
Proficiency in using Python/R for data processing and visualization.
Knowledgeable about ETL processes.
Fluency in Portuguese is strongly preferred.
Build your career with Group M
Applying for this position is much more than going for a specific function. Regardless of the role you are applying to, within Group M you can find multiple areas/disciplines that will allow you to build personalized career journeys over time.
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