Senior Ua Manager (Facebook)

What are you working on? Genres: Puzzle, Casual, Word Games Platforms: iOS, Android For which tasks (responsibilities)? Setting up and launching advertising campaigns in Facebook Ads;
Acquiring traffic from other sources;
Evaluating the quality of acquired audiences according to KPIs;
Collaborating with the motion team for the creation and testing of creatives;
Formulating hypotheses, conducting A/B tests, and analyzing their results.
What kind of professional are we looking for? Minimum 2 years of experience working with Facebook for mobile games with IAA/IAP monetization and budgets of $100k+ per month;
Advanced knowledge of Facebook Ads (auction mechanics, optimizers, campaign scaling, creative testing, etc.);
Understanding of mobile analytics principles, experience with AppsFlyer/Adjust;
Knowledge and understanding of mobile metric calculations, including CPA, ARPPU, LTV, ROAS, CVR, Retention, etc;
Analytical mindset, attention to detail, and strong communication skills;
Goal-oriented with responsibility for the results of your work, collaborating within the UA team and with related departments, sharing knowledge and experience;
Experience with SRN channels and ad video networks and understanding of their auction mechanics will be a plus;
English level — Intermediate+
Why do we enjoy working here? Official employment;
High salary level;
Medical insurance;
100% compensation for vacations, sick leave, and day-offs;
Compensation for educational and sports activities;
Work in a team without bureaucracy;
Opportunity to influence processes within the department.
Let's create hits together!