.Senior Product Marketing Manager | Canonical | Portugal The role of a Senior Product Marketing Manager at Canonical involves developing marketing strategy and go-to-market plans at a global level for our portfolios. This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with product and engineering teams, content team, sales teams, as well as other marketing functions—all in support of Canonical's growth. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasizes ownership of campaigns, collaboration, learning, curiosity, and a drive to continually improve oneself, the team, and the organization. They love to problem-solve, get hands-on, experiment, measure, and use automation to make daily life easier. This role sits in the marketing team reporting to the product marketing lead. Location: This role will be based remotely in the EMEA region. What your day will look like Be responsible for go-to-market planning and execution for one of Canonical's portfolios. Lead on content dissemination, campaign development, and planning for product launches. Lead the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey. Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers. Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels. Work with other teams to plan events, webinars, and support paid and social media promotion. Create and execute content strategies that drive product interest and adoption with relevant target audiences. Monitor the competitive landscape to define product positioning that differentiates. Mentor junior product marketing managers on marketing planning and execution. What we are looking for in you Experience in a product marketing function for enterprise IT products (SaaS experience preferred). Passion for open source and product marketing. Strong inter-personal management skills. Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs and investments. Appetite to deliver strong results and innovation. Growth mindset – someone who is not afraid to think big and take on risk. Willingness to roll up their sleeves. Exceptional verbal and written communication skills. Ability to work and thrive in a self-starter, fast-paced, and changing environment. Love for diverse work assignments and the opportunity to try new approaches. Passion for mentorship and supporting more junior members. What we offer you Your base pay will depend on various factors including your geographic location, level of experience, knowledge, and skills
