.The Product Marketing team at Salsify is responsible for driving business growth and differentiating Salsify in the market. We achieve that by developing a deep understanding of the market and our buyers. We use that understanding to create buyer-centric messaging, positioning, and customer-facing content that better resonate, and thus drive more sales, with our buyers and the market at large.As a Senior Product Marketing Manager you will be the go-to-market expert on our product, competition and customers. You will help shape Salsify's continued leadership by articulating the business value of our products, differentiating them through impactful positioning and messaging, and empowering our ecosystem of content creators and customer-facing teams to ensure success for our customers. This position will report directly to the global VP of Product Marketing.How You'll Make an Impact:Messaging and Positioning: Create and maintain the source of truth for how we position and message our products.Persona and ICP Development: Become the expert on your customers, including developing in-depth knowledge of our customers' needs, buying motions, market landscape, and our competitive differentiators. Package up this knowledge into enablement assets to drive go-to-market success.Content Creation: create customer-facing collateral, and enable other content creation teams to create customer-facing collateral that can be used in sales conversations and demand generation campaigns, and internal-facing content for internal enablement.Demand Generation: provide input to help prioritize Revenue Marketing campaigns. Provide positioning and messaging to inform content creation for demand generation campaigns.GTM Execution: Working with Product Marketing Strategy, Product and Sales Leadership, execute on our go-to-market strategy to drive revenue and product adoption. Create compelling materials to communicate go-to-market strategy, messaging, positioning, pricing, and packaging to both internal and external audiences.Product Launches: Quarterback the internal and external launches of new features and releases for your products.GTM Enablement: Partner with our Enablement team to create effective enablement programs for GTM teams.QualificationsPrevious B2B saas experience requiredPrevious CPG/retail, eCommerce and/or data management experience preferred3+ years of experience working in product marketingExperience executing GTM plans including positioning, messaging, field enablement.Experience with marketing or managing products with multiple audiencesExcellent internal and external verbal and written communication skills, including presentation creation and delivery
