.Overview We are looking for a dynamic and results-driven Senior Marketing Manager to lead our digital marketing initiatives and drive business growth. In this role, you will be responsible for developing and executing multi-channel marketing campaigns, optimising channels, and collaborating with cross-functional teams to achieve top-line revenue goals. You will play a critical role in evolving our website, managing stakeholder relationships, and ensuring our marketing strategies are data-driven and aligned with business objectives. If you have a passion for digital marketing, a hands-on approach, and a track record of success in optimising lead generation and growing revenue, we'd love to hear from you. Key Responsibilities In this role, you will be responsible for the following: Design, execute and optimise digital marketing campaigns to drive profitability and growth. Oversee the creation of assets for digital touchpoints, ensuring consistency with brand guidelines and strategic goals. Develop strategies and execute plans to grow top-line revenue through digital marketing initiatives. Navigate and manage stakeholder relationships within a matrix organisational structure, ensuring alignment and collaboration across teams. Lead efforts to evolve and optimise the company's website to improve user experience and engagement. Implement strategies to enhance lead capture and conversion rates across digital channels. Continuously test and experiment with new growth strategies to enhance marketing effectiveness and performance. Develop, coordinate, and execute marketing campaigns across multiple channels, ensuring messaging is cohesive and impactful. Measure, analyse, and report on the effectiveness of marketing campaigns and their impact on sales performance. Collaborate with the content team to run and optimise paid advertising initiatives on various platforms. Build a deep understanding of customer behaviour, competition, and industry trends to inform marketing strategy. Requirements We're looking for someone with the skills and experience to excel in a fast-paced, dynamic environment: 7+ Years of Experience and a proven track record in marketing with significant experience managing digital marketing initiatives. Expertise in managing and influencing stakeholders in corporate and matrixed organisations. Strong proficiency in managing marketing campaigns across various distribution channels and platforms. Strong data-driven decision-making skills, with the ability to interpret data and optimise marketing strategies accordingly. Hands-on, proactive approach with a knack for creative problem-solving and experimentation. Expertise in SEO, digital campaigns, and optimisation strategies. Proficient in managing and utilising databases to enhance marketing performance. Ability to think both creatively and strategically to develop innovative marketing solutions. Fluency in English, both written and verbal, is essential
