Senior Manager, Strategy & Marketing - Comcast Business, Inside Sales Center

Detalhes da Vaga

.Senior Manager, Strategy & Marketing - Comcast Business, Inside Sales Center Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary Responsible for executing marketing efforts to gain new customers and maintain current subscriber base. Plans and develops print and online marketing outreach programs. Analyzes subscriber response to online and print marketing programs. Serves as Marketing contact for employees and outside vendors. Deploys and measures effectiveness of direct mail marketing campaigns. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees. Core Responsibilities Manages Marketing expenses in order to ensure that they are within budget parameters. Manages local promotions, events marketing and coordinates with Direct Sales staff. Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities. Gathers, analyzes and identifies trends and opportunities in marketing campaigns, sales execution performance, and net revenue or customer growth impact. The Manager will be responsible for leveraging data analytics to identify performance trends and insights, enabling strategic decision-making. This role will focus on capturing, organizing, and analyzing large data sets to track key metrics, optimize processes, and drive business improvements. Responsible for core channel strategy inclusive of customer targeting, dialing tactics, new campaign trials to enable individual channel performance growth while maximizing revenue and subscriber growth. The ideal candidate will collaborate with cross-functional teams to provide actionable insights and develop data-driven strategies that enhance overall performance. Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries. Develops new ideas and communicates potential uses for analytics across the business


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