Senior Manager, Strategy & Marketing - Comcast Business, Inside Sales Center Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for executing marketing efforts to gain new customers and maintain current subscriber base. Plans and develops print and online marketing outreach programs. Analyzes subscriber response to online and print marketing programs. Serves as Marketing contact for employees and outside vendors. Deploys and measures effectiveness of direct mail marketing campaigns. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.
Core Responsibilities
Manages Marketing expenses in order to ensure that they are within budget parameters.
Manages local promotions, events marketing and coordinates with Direct Sales staff.
Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities.
Gathers, analyzes and identifies trends and opportunities in marketing campaigns, sales execution performance, and net revenue or customer growth impact.
The Manager will be responsible for leveraging data analytics to identify performance trends and insights, enabling strategic decision-making.
This role will focus on capturing, organizing, and analyzing large data sets to track key metrics, optimize processes, and drive business improvements.
Responsible for core channel strategy inclusive of customer targeting, dialing tactics, new campaign trials to enable individual channel performance growth while maximizing revenue and subscriber growth.
The ideal candidate will collaborate with cross-functional teams to provide actionable insights and develop data-driven strategies that enhance overall performance.
Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
Develops new ideas and communicates potential uses for analytics across the business.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Marketing Strategies, Strategy Plan, Team Leadership
Compensation
Primary Location Pay Range: $109,459.62 - $164,189.43
Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Education
Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relative Work Experience
7-10 Years. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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