Senior Insight Analyst required to join our rapidly expanding Customer Insight and Activation team (CIA). The opportunity: As a Senior Insight Analyst, you will work on multiple projects with some of our largest clients. Reporting to the Insights Lead, you will be responsible for analysing digital behaviour to provide key, actionable insight and critical recommendations. This is an opportunity to help shape the digital and business strategies of leading brands and retailers. We are tool agnostic and depending on client requirements, you will use tools like Google Analytics, Adobe Analytics, or Content Square for tracking data, GTM, Adobe Launch, or Tealium for implementing tags, and a mix of Google Data Studio, Power BI, Advanced Excel, and PowerPoint for visualisation. You may also work with the wider GCP or Microsoft tool suite to leverage other types of data in your analysis.
What you'll be doing: Creating measurement plans that identify the customer behaviour to be tracked.
Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
Using measurement tools to analyse visitor behaviour in detail across a wide range of digital properties (websites, mobile applications, in-store devices).
Creating detailed insight reports that cover key findings and recommendations.
Presenting your findings to a senior-level client audience and helping them understand what it means for their business.
Working with our internal CX and Design teams to inform the creation of new websites and apps.
Answering client queries and running training sessions.
What we want from you: Extensive experience working as an analyst providing insight, ideally in an ecommerce setting (client or agency).
Advanced practical knowledge of various analytics tools and techniques.
Numerically adept in using Excel (or similar) to analyse data.
Previous experience supporting junior team members.
Highly proficient in Microsoft Word and PowerPoint.
Extensive experience working with senior client stakeholders.
Effective time and project management as well as multitasking abilities.
A proven track record of delivering large insight projects for leading B2B and B2C organisations.
What we can offer you: Alongside the opportunity to work with exciting brands, we prioritize your career development and help you grow your skills. We empower you to make a difference, allow you to be yourself, and respect who you are.
We offer a great benefits package including hybrid working, social events, training opportunities, medical and dental insurance, life assurance, meal cards, and more.
Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours bring the VML Enterprise Solutions culture to life through our daily actions:
Connect Meaningfully
Inspire Creatively
Include Purposefully
Approach Positively
Our talented people are what makes VML Enterprise Solutions what we are. We look for individuals who go beyond and always push our thinking to improve.
AT VML Enterprise Solutions Our Enterprise Solutions division houses strategic consultants, creative and technical architects, and skilled developers that help leading organisations deliver outstanding digital experiences across all major routes to market worldwide. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition to engagement, conversion, and loyalty.
We work with exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, and many more. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients. Our reputation is based on our people, whom we believe are the best in the business.
As our business grows internationally, we're looking for new people to join us on our journey to inspire and shape some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client's successes and believe that anyone can show creative bravery.
In our Lisbon or Porto office, you'll join a team of specialists who are always ready to help each other. The team is part of our Enterprise Solutions network and works in coordination with our Local and EMEA client leads.
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