.Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. In Denmark we are more than 300 colleagues working in the offices in Copenhagen and Aarhus. We are looking for a Senior Digital Analytics Consultant to join our team of data heroes. You will be responsible for delivering complete digital measurement and analysis. The ideal candidate is an experienced data expert with a proven record of delivering data-driven and persona-based approaches to digital marketing & sales. You will enjoy delivering complex solutions using the latest technologies and a great team player able to work in our international team. What you will do Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family. Manage a project from technical and consultant perspective. Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP) Data Protection: You will be the interface for GDPR and Data protection topics for Digital Measurement. Qualifications Minimum Bachelor's Degree in a technology-related field (e.G. Engineering, Computer Science, IT, etc.) 3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile. Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ..
