The client is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients overcome serious diseases. This position will be accountable for the overall brand strategy implementation, the campaign co creation with the Customer Experience Strategist and ensure measurement and success of the brand strategy and campaigns. Is responsible to ensure quality, innovative materials needed for the brand strategy and campaigns and to track the use, aligned with global content processes ensuring audience impact. Description Key member of the cross-functional team, collaborating closely with marketing, sales, and medical affairs to develop campaigns aligned with brand objectives, customer needs, and regulatory requirements. Works with the Brand Lead and Customer Experience Strategist to implement campaigns that follow the strategic brand plan. Uses an omnichannel, personalized approach to create, edit, and review scientific content for marketing and awareness campaigns, including materials like brochures, websites, videos, and social media. Ensures that campaigns and user journeys meet customer needs and that all content is clear, concise, and tailored to target audiences. Focuses on content efficiency, collaborating with global teams and external agencies for content creation, adaptation, and localization, utilizing a lean reutilization approach. Engages with the content production team to ensure accurate, effective content delivery and acts as the main contact for aligning content with product launches and business goals. Stays updated on marketing trends, working with the Customer Experience Strategist to ensure innovation and optimize content based on data and best practices. Leads discussions on campaign tradeoffs, KPIs, and success metrics. Collaborates with BI&A teams to use advanced analytics to refine tactics. Works with medical, regulatory, compliance, and legal teams to ensure all content meets necessary guidelines. Manages multiple projects and prioritizes tasks based on business objectives and deadlines. Profile Proven ability to meet commercial and broader performance objectives. Experience in creating promotional materials with a strong interest in marketing and disease awareness. Skilled in influencing, collaboration, and project management. Background in project management and product launches. Experience managing budgets. Proficient in using analytical models and translating BI&A insights into actionable tactics. Expertise in customer strategy, content production, and digital marketing. High fluency in English. Sales experience is a plus. Strategic mindset, familiar with customer journeys (HCP, Patient, Payor), and capable of building content plans based on user data analysis. Job Offer The company offers a candidate the opportunity to be part of a leading global biopharmaceutical organization, working on innovative and impactful campaigns in key therapeutic areas.
