Senior B2B Product Marketing Manager
What is VEED.IO?
At VEED, our mission is to make video creation accessible to anyone.
No hard-to-use equipment, painful learning curve, or keeping track of multiple subscriptions to take your ideas from record to share. With VEED, you can do this with a single tool.
In just a few years, we've gone from one user to millions. From no revenue to $35M+ ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 180+. And we're seeking more talented, motivated, and entrepreneurial individuals to join our growing team.
About the team
The VEED marketing team, one of the fastest-growing teams, is rapidly expanding and carries ambitious plans for the current year and beyond. Heading up a diverse array of activities, their responsibilities encompass performance marketing and further developing VEED's brand identity with a rebrand in the works. The team oversees all VEED's social channels, landing pages, marketing campaigns, and the VEED blog.
About The Role
We are looking for an experienced and passionate Snr B2B Product Marketing Manager to join our rapidly growing marketing team. In this role, you will be responsible for developing and executing the go-to-market strategy for our product portfolio. You will work closely with the Product, Sales, and Strategy teams, and report to the VP of Marketing. If joining a successful, high-growth company with the opportunity to grow, do career-defining work, and leave your mark excites you, then keep reading!
What you'll do:
Defining our core messaging and positioning
Develop and execute product positioning and messaging that differentiates VEED's products from its competitors in the market.
Develop and maintain a deep understanding of VEED's target audience and market trends to inform product strategy and messaging.
Define frameworks that help us position our products and features, and how we should talk about them.
Help us tell the stories of our products and the people who use them - we want to talk about value, not tools.
Create a product collateral suite to help the sales team nurture and close enterprise prospects.
Research
Develop a deep understanding of our target markets and help map customer journeys across different end-user groups to identify high-impact opportunities.
Become the go-to expert on the needs, behavior, and motivations of our users, and market trends around videos and content creation.
Continuously engage in research and develop a strong understanding of the broader competitive landscape and ecosystem.
Monitor and report on market and competitor trends, and adjust product positioning and messaging accordingly.
Go-To-Market Strategy
Collaborate with the product team to develop comprehensive product launch plans, release plans, and overall product GTM strategy.
Work closely with the sales team to develop sales enablement materials, such as product demos, case studies, and sales presentations and any other product onboarding materials.
Work closely with the content marketing and social media team to create marketing materials, such as white papers, blogs, and social media posts, that effectively communicate VEED's value proposition and product benefits.
Manage product launches and releases, including coordinating cross-functional teams, creating launch plans, and executing go-to-market strategies.
Collaboration
You will be the voice of product in marketing and the voice of marketing in product, helping keep our teams well aligned and working in sync.
You'll work closely with all the functions within marketing (content, social media, influencer, performance) to define strategies and collaborate on execution.
Work closely with our CRM manager and activation team to create strategies for effectively onboarding and engaging with users post sign-up.
Reporting
Measure and report on the success of product marketing initiatives, and adjust strategies as needed to meet business objectives.
Optimize based on learnings.
Maintain an experimental mindset to quickly test and learn, based on data.
About you
What we're looking for:
5+ years of experience in product marketing in a B2B SaaS or PLG company
Familiarity with our key marketing channels: SEO, paid ads, email, influencer, and social.
Track record of working closely with sales and revenue teams
Proven ability to develop and execute successful product marketing strategies that drive revenue growth
Strong understanding of B2B marketing techniques and sales processes
Familiarity with Hubspot preferred
Excellent communication skills, with the ability to communicate complex ideas in a clear and concise manner
Strong project management skills, with the ability to manage multiple projects simultaneously
Self-starter with the ability to manage ambiguity effectively
Experience working with cross-functional teams, including product, sales, and customer success
Reach out if...
You want to shape product marketing at a fast-growing company You'll be making a massive impact and helping to shape the role of marketing at VEED.
You have a proven track record We're a young company, and at this stage, we need people that have been through this before. You've worked on successful SaaS products and made them even better.
You like to hustle and wear many hats We're growing fast, and you have to be very comfortable in ambiguous environments and doing many different things. You set your own goals and your own agenda on how to achieve them.
You're happy to roll up your sleeves We're in building mode, and there is lots to be done. You need to be able to context switch comfortably from high-level strategy to execution - whether that's drafting copy or crunching numbers.
You're data-driven and know how to apply the insights You deeply understand the value of data and love talking to our customers. You like diving deep into things and know how to process that into actionable insights.
You're a strong storyteller and know how to create compelling content that brings products to life in a human and emotional way.
You're a superb communicator You will work with a group of super-talented product managers, marketers, salespeople, and support. Together you have to solve really complex problems, so you need to communicate well and be able to have good discussions with domain experts. You understand that good marketing is a product of both internal and external communication.
What we offer
Monthly subsidy programme: Different people have different needs and therefore value different benefits. Providing this as a subsidy allows you to have the greatest flexibility to apply to what you value most - whether that be to offset the cost of a co-working space, office furniture, childcare, gym membership, etc.
Unlimited paid holidays: We value that you get more time with your family and friends.
Home office set-up: We have an IT Equipment program to make sure your home office is adequately set up with IT equipment including laptops, monitors, headsets/earbuds, keyboards, and more!
Mental health benefit: We've partnered with Spill to provide all our employees with confidential mental health support.
We think what matters is people. After all, a company is just a group of people. We don't care about where you're from, what school you went to, or where you worked before. If you've done exceptional work, we want to hear from you. Join us on our mission to make creative storytelling with video simple and accessible for everyone.
Country Hiring Guidelines: At VEED, we are remote, enabling teams and individuals to design their day and integrate work and life. We are currently hiring in 4 core hubs: the UK, the Netherlands, Spain, and Portugal, and 2 additional hubs for sales and support roles only (USA for sales and the Philippines for support). Please refer to the individual job posts for more details.
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