.We're looking for a talented Product Marketing Manager to join us at Percona! We want you to play a pivotal role in our new team, and pave the way in shaping the architecture and design of our cutting-edge Software as a Service (SaaS) solutions. Do you thrive in the electric buzz of a startup ethos? This opportunity is your ticket to a fresh frontier within Percona, a pioneering team crafting novel solutions for our customers. So, if you're ready to dive into the heartbeat of an innovative, high-performance team, your search ends right here!As the SaaS Product Marketing Manager at Percona, you will be the driving force behind the successful go-to-market strategy for our SaaS products. You'll work closely with cross-functional teams to craft compelling messaging, develop marketing collateral, and execute campaigns that position our solutions as industry leaders. If you have a passion for technology, a knack for storytelling, and a proven track record in product marketing, we want you on our team.What You Will Do:Develop and execute comprehensive go-to-market strategies for new SaaS products, ensuring alignment with business goals and market trends.Collaborate with product management to understand product features, benefits, and unique selling points.Craft compelling product messaging and positioning that resonates with target audiences.Create differentiated value propositions and communicate the value of our products effectively.Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process.Collaborate with design and content teams to ensure consistency in branding and messaging.Plan and execute digital marketing campaigns to generate awareness, drive demand, and acquire new customers.Leverage various channels such as social media, email marketing, and content marketing to reach target audiences.Conduct market research to stay informed about industry trends, competitive landscape, and customer needs.Use market insights to refine marketing strategies and contribute to product roadmap decisions.Provide sales teams with the tools and resources they need to effectively communicate the value proposition and features of our SaaS products.Develop and deliver product training sessions for internal teams and external partners.What You Have Done:Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.Proven experience (5+ years) in product marketing in the software industry.Strong understanding of technology and the ability to translate technical features into customer benefits.Excellent written and verbal communication skills.Ability to self-organize, be consistent and disciplined, and make decisions within your area of responsibility independently.Demonstrated ability to collaborate with cross-functional teams and influence stakeholders.Willing to travel occasionally on business throughout EMEA and the US
