.About Us:U Trust Insurance Agency LLC is a leading trucking insurance agency serving clients across 27 states. With a strong commitment to excellence and customer satisfaction, we have built a reputation for providing top-notch insurance solutions and exceptional service.Position Overview:We are seeking a dynamic Marketing Project Manager to spearhead the development and execution of lead generation channels aimed at boosting company growth within the B2B market. In this pivotal role, you will be responsible for crafting and implementing comprehensive marketing strategies that not only enhance our brand visibility but also drive measurable increases in lead acquisition and customer engagement.The ideal candidate will bring a blend of creativity, strategic thinking, and strong analytical skills to effectively manage and optimize marketing campaigns across multiple platforms. This role demands a proactive approach to identifying and leveraging new opportunities for lead generation and requires the ability to work independently in a remote or hybrid environment.Location: RemoteResponsibilities:Strategic Marketing Planning: Develop and implement strategic marketing plans that align with the company's objectives and target the B2B market effectively.Lead Generation: Design and manage marketing campaigns specifically aimed at generating leads. Utilize various channels and techniques to maximize lead acquisition and quality.Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources across campaigns and initiatives. Regularly track spending and adjust plans to optimize financial performance and ROI.Campaign Management: Plan, execute, and monitor marketing campaigns across multiple platforms, ensuring they meet the goals of lead generation and brand enhancement.Analytics and Reporting: Analyze campaign performance and produce detailed reports on effectiveness and outcomes. Use data to drive decisions and improve future marketing efforts.Team Leadership: Lead and manage the marketing team, fostering an environment of collaboration and creativity. Provide guidance, training, and feedback to team members.Market Research: Conduct market research to gather insights and stay abreast of industry trends. Utilize this information to inform strategic decisions and keep the company competitive.Content Development: Oversee the creation of marketing content that resonates with the B2B audience, including white papers, case studies, blogs, and social media posts.Stakeholder Engagement: Collaborate with other departments and stakeholders to ensure marketing strategies are integrated and aligned with overall business goals.Innovation and Adaptation: Continuously explore new marketing technologies and practices that could enhance the effectiveness of marketing strategies. Adapt strategies in response to technological advancements and market changes
