What are you working on? Platforms: iOS, Android, Mobile For which tasks (responsibilities)? Lead the development of creative strategies and concepts for marketing campaigns across mobile and web platforms;
Develop and execute all creative aspects of our paid marketing campaigns, focusing on user acquisition and engagement;
Craft compelling CTAs that communicate the value of our app, driving clicks and conversions;
Plan and oversee A/B testing for creative elements such as images, videos, headlines, and CTAs to optimize performance;
Conduct ongoing market research in football, mobile apps, and digital advertising to keep our creatives relevant and fresh;
Collaborate closely with the design team (Motion Designer, Digital Designer) to deliver top-tier creatives that stand out in the market;
Work closely with marketing, product, and analytics teams to align creative output with business objectives and user insights;
Manage the performance of creative campaigns, providing recommendations for future strategies based on data insights;
Lead brainstorming sessions to generate creative ideas and solutions for campaign optimization.
What kind of professional are we looking for? At least 3 years of experience in a creative leadership role, preferably within digital marketing or app-based businesses;
Proven experience in developing successful digital marketing campaigns, with a strong portfolio of visual creatives, ad copy, and CTAs;
Experience in sports tech is a big plus. Passion for football is essential; Expertise in analytics tools for measuring creative performance and using insights to improve future campaigns;
Strong organizational and communication skills, with the ability to manage creative teams and processes independently;
B2-level English proficiency or higher.
Nice to have: Experience with UGC (user-generated content) in advertising;
Familiarity with platforms such as Google Ads, TikTok Ads and Meta Ads and their requirements for creatives.
What are the conditions and bonuses? A dynamic work environment with a passionate team focused on sports and technology;
Paid sick leave (6 days) and 24 days of flexible vacation;
Opportunities for professional growth and career development;
Full remote work options and flexible working hours.