Read More About Crm Executive Brazil (M/F/D) | Lisbon

Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.Reporting to the CRM Team Leader, the 'CRM Executive Brazil' will be responsible for executing a communications and promotions plan interests for the Brazilian brands, reflective of the local culture and sports/gaming. You will contribute to ensure the business retains a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user's journey to maximize engagement. You will put in place the communications for all stages of the customer journey: early stage onboarding, customer upsell/cross-sell, and lapsed customer win-back.
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