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Professional Diploma in Copywriting and Business Writing This Professional Diploma focuses on Copywriting, Content Writing, Content Marketing, SEO, Business Writing, and Career Strategies.
Course Description Welcome to the Professional Diploma in Copywriting and Business Writing
In this course, you will learn about copywriting, its prospects, selling text formulas, writing SEO texts, social media content, SMS and email marketing, landing page texts, and emotional writing. You will also explore the structure of commercial offers and technical tasks, job searching strategies, and tips for applying for jobs.
The course is provided by MTF Institute of Management, Technology and Finance .
MTF is a global educational and research institute headquartered in Lisbon, Portugal, focusing on hybrid education in Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center specializes in research in Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency, Digital Assets, Metaverses, Digital Transformation, Fintech, and Electronic Commerce.
MTF partners include IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry.
More than 380,000 students have chosen MTF , which is present in 208 countries.
Upon completion of the course, you will acquire key knowledge about the work of a copywriter, including text formats, writing techniques, SMS and email marketing rules, SEO text structures, and how to write commercial offers.
Course Plan: About the profession, text styles, and formats
Emotions in texts
Texts for social media and landing pages, SEO texts
Selling texts
Commercial offers
Technical specifications and job searching strategies
Course Full Description and Welcome Letter: Hello!
Welcome to the copywriting course.
In this course, we will cover essential knowledge and skills for a copywriter based on my experience and industry requirements.
Each lesson includes homework to help you understand the material and build your portfolio.
After completing this course, you will feel confident in your abilities to secure a job in copywriting.
A little about me: My name is Zhansaya, but you can call me Saya. I began writing in my teens, creating longreads for Instagram, and later monetized my skills as a copywriter in an educational center and as a freelancer in various fields.
I am passionate about this profession as it allows for creativity, flexible scheduling, and professional growth.
I wish you new knowledge and hope this course proves useful and effective!
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