.Professional Certificate of Agile and Scrum Business Analyst Welcome to the Professional Certificate of Agile and Scrum Business Analyst course by MTF Institute. MTF is a global educational and research institute headquartered in Lisbon, Portugal, focused on higher and professional hybrid (on-campus and online) education in areas such as Business & Administration, Science & Technology, Banking & Finance. Course Author: Igor Dmitriev Digital Transformation and Banking Expert Education: MBA, The Boston University Master of Science in Engineering (Technical) Management, The State University of New York at Buffalo Master of Science in Informatics and Economics Experience: Expert in Banking (> 18 years), FinTech & Digital (> 15 years) Experienced Manager (> 14 years) with a successful track record in personal and corporate entrepreneurship. The role of a Business Analyst (BA) is crucial in ensuring the success and efficiency of digital products and services within a company. They bridge the gap between technical teams and business stakeholders, ensuring that digital products align with business goals and meet user needs. Here's an overview of their key functionalities: Requirement Gathering and Analysis: BAs work closely with stakeholders to understand business objectives and translate them into technical requirements for digital products and services. Documentation and Communication: They document requirements, specifications, and user stories in a clear and concise manner, facilitating communication between technical and non-technical teams. User Experience (UX) Analysis: They analyze user feedback, behavior, and market trends to improve the user experience of digital products and services. Data Analysis: BAs analyze data metrics to assess the performance of digital products and services, identify areas for improvement, and make data-driven recommendations. Quality Assurance: They collaborate with quality assurance teams to ensure that digital products meet quality standards and functional requirements. Project Management: They assist in project planning, scheduling, and coordination, ensuring that digital projects are delivered on time and within budget. Learning about digital products and services business analysis is important for companies for several reasons: Strategic Alignment: By understanding business goals and user needs, BAs ensure that digital products and services are aligned with the overall strategy of the company. Cost Reduction and Efficiency: Effective analysis and requirements gathering help minimize rework and optimize resources, leading to cost reduction and increased efficiency. Competitive Advantage: A deep understanding of digital products and services allows companies to stay competitive in the rapidly evolving digital landscape. Customer Satisfaction: By focusing on user experience and continuously improving digital products, companies can enhance customer satisfaction and loyalty
