.We are seeking a Product Marketing Manager responsible for creating growth of Squarespace Domains, one of Squarespace's most important products. As Squarespace Domains Product Marketing Manager, you'll play a critical role in the launch and promotion of new features within our domain registration and management platform. You'll oversee the voice of the product, crafting messaging that resonates with our target audiences and increases adoption. Collaborating with different teams, you'll ensure our new features are used to their full potential.For over a decade Squarespace has helped not only define the progression of web design, but has made it accessible to anyone with an idea or passion. We're seeking a Product Marketing Manager with a genuine passion for design and a commitment to helping our customers succeed.You'll work hybrid in our New York City headquarters and report directly to the Associate Director of Product Marketing (Consumer Products). You'll Get To… Develop and implement go-to-market strategies for new Squarespace Domains features. This includes defining target audiences and positioning, creating messaging, and developing integrated launch plans across owned, earned, and paid channels. Collaborate with the Product team to understand new features and develop marketing materials. You'll translate technical specifications into easily digestible stories that highlight the value proposition for our customers. Oversee the creation and execution of GTM/launch campaigns, including website updates, blog posts, social media content, email marketing, and press releases. You'll measure the success of these campaigns (in partnership with the Marketing Analytics team) and optimizing them for maximum impact. Manage the ongoing promotion of new features through customer education initiatives. You'll ensure users are aware of and empowered to use the full potential of new features. Collaborate with the Market Research and Customer Insights team to conduct market research and competitive analysis to inform product roadmap and marketing strategies. You'll stay ahead of industry trends and identify opportunities to differentiate Squarespace Domains from the competition. You'll craft messaging for both technical and non-technical audiences. You'll also track and interpret marketing data. Partner with other marketing teams and the creative team on different initiatives and campaigns. This includes collaborating on integrated product launches and brand awareness efforts. Work with our internationally-focused marketing partners to advocate for locally relevant product updates to give customers around the world the best possible experience
